| With the rapid popularization of Internet and communication technology,the integration of the Triple Play in our country has entered the stage of substantial promotion,and people are facing a new information environment:Information has become an important asset for society and a major driving force for social development;The number of information resources,the speed of dissemination,the speed of information processing and the degree of information application are all increasing in a geometric series.Massive data,fragmented information acceptance model,make people who pursue "lifelong learning" pay more and more attention to the professionalism,security,authority and sensory experience and interactive experience of receiving information.And,there is a growing need for specialized institutions to provide reliable,shallow information resources.The TV industry in China is moving towards the intelligent TV stage after four stages of development:traditional TV,digital TV,IPTV and OTT TV.Televisions are becoming cheaper and cheaper,more and more sophisticated,the systems' refresh rate is being faster and faster,and televisions have become fast consumer goods like computers and mobile phones.At present,the digital TV transmission network covers all parts of the country,OTT TV has a sharp increase in sales and the market penetration is high.Digital libraries in many places,represented by the National Library,conform to the trend of the times and "take the user as the center",and the cooperation with cable TV library service has become a new bright spot of digital library services.The emergence of television libraries has effectively filled the gap between deep reading and shallow reading.Because of its rich resources,safe and reliable information resources,easy to use,better audio-visual effect,enhance communication with family and other unique advantages,it attracts young and middle-aged users who have Internet usage habits to return to their families.At the same time,the wide popularization of digital TV also facilitates the digital library television service to be able to penetrate into the community library,the farmer's book house and even every farmer's family,has provided the high quality platform for the establishment of the urban-rural integration public cultural service system.This paper bases on the digital library,with the help of the platform of TV,which has the widest popularization range and the most complete user coverage,carries on the research on the TV service of the digital library under the background of the Triple Play convergence.First of all,this paper summarizes the current research status of the theory and practice of digital library television service at home and abroad,clarifies the research significance,research methods and innovation points,and expounds the relevant theories and concepts.This paper analyzes the present situation of digital library service in China.Then,taking the National Library and Beijing Gehua Cable Digital Television as a case study,summing up its development status,service content,service characteristics,based on the theory of user satisfaction and the ACSI model and the LibQUAL+TM model,this paper establishes the evaluation model and quantitative index of user satisfaction of TV library,and puts forward four research hypotheses according to the evaluation model,designs a questionnaire and carries on the data analysis to find out the problems and shortcomings of TV library at the present stage.Finally,from changing the concept of service,attach importance to the needs of users;strengthen publicity and promotion,do a good job of reading guidance;improve the quality of resources,improve the user experience;innovate the service model to achieve cultural sharing;build a multi-platform model,To meet the needs of personalized five aspects of the digital library TV service in the future development suggestions. |
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