Discussion On The Profit Model Of Cultural Media Industry

The development of cultural media industry prosperity and culture has close relation with the success of enterprise management, and cultural media business success or not largely depends on whether to build a mature profit model.This paper takes the profit model of cultural media industry as its study object. Firstly, it analyzes the study object with the related theory of Industry Economics on the basis of dual attributes of cultural media industry. The mature profit model to large-scale development, the cultural media industry in time follow up consumption and the development of cultivating core competence strategy take on the characteristics of the diversity, dynamism, and persistence. Second, On this basis, to Beijing Distribution Group as a case study, through the analysis of the group profit environment, it is concluded that the group on the basis of own core competitive resources through scale development and management, actively expand the industrial chain, build the professional profit model, profit model and profit model. In the development of the new media technology in the Internet environment, in the face of consumer demand, the change of life style and consumption patterns, it points out disadvantage group’s profit model. Therefore, this paper, based on dynamic capability theory, proposes reference and suggestions for the Group’s creating business value and establishing profit model in developmental environment.This paper, using research methods of literature analysis and case study and so on, aims to make a concrete analysis of the profit model of industry cultural media, achieve valuable research results and then provide some references through the case analysis of the field research in Beijing Distribution Group.