Web Navigation Visual Design Based On Web Flow Theory Research

From the development of science and technology to the development of the media undergoing constant change,the era of big changes have also promoted the diversification of user access to information.Users access to information media gradually from online and offline media into the PC web have become one of the mainstream way users access to information.The validity of the users in the PC media access to information and satisfaction depends on the site construction and design.From the visual Angle,the navigation design is the user experience the portal site,and access to information more poor navigation relies on the visual design.From the aspects of user experience,user immersion experience gradually become users in the web in use process,access to information is effective,efficient,whether joyful experience process of one of the evaluation standard.Therefore,this research based on web flow theory,in order to explore the factors influencing web navigation,visual design and navigation,visual design principles for the purpose,not only enrich theory of web navigation design,at the same time,also provide theoretical support and reference for web navigation visual design.This research adopts the meta-research,first of all,on the basis of the theory of user behaviour on the web site using,of the mental models of the immersive navigation visual design,confirm the research method of strategy.Second,the influence factors of flow theory with the influence factors of the navigation,visual design codes,summarizes and induces the immersive site navigation visual design factors.The study found that immersive web page navigation,visual design factors including goals clear,visual hierarchy,feedback,site navigation breadth and depth,visual clarity,consistency,validity,and easy to use,visual stimulus and visual graphic interesting ten factors affecting factors.Again,will be submerged site navigation visual impact factors and the paper summarizes the design principle of navigation,extracting immersive site navigation visual design principles.Studies found that immersive site navigation visual design principles including visual pleasure principle,the principle of visual dangerous sex,visual style,the consistency principle,relevance principle of visual symbols,visual symbol of cultural principle,the principle of echo of navigation,navigation,design principles of heterogeneity and instructive principle of visual eight principles.In terms of creation practice,in the current digital earthquake museum visual style,on the basis of the analysis of existing problems in immersive web site navigation,visual design principles for the design reference,the font,graphics,color and so on elements,design performance to meet the visual aesthetic experience as the prerequisite of youth,combined with the user context when the earthquake science popularization experience,improve navigation,visual design of digital earthquake museum.Creation to the user in the process of web site experience to immersive-focus,pleasure,establish individual "heart".