Research On The Information Search Behavior Of College Students' Tourists Based On Mobile Internet

The popularity of mobile devices and its powerful capabilities have facilitated the integration of mobile Internet and tourism.Tourists through the smart phone,Ipad and other mobile devices at any time access to tourism information,and thus support tourism decision-making.As of the end of 2016,the number of domestic mobile Internet users has reached 1 billion people,and the mobile Internet users reached 6.5billion people,the mobile Internet era is coming,more and more tourists,especially the college students,search for tourism information,book tourism products and share experience through the mobile devices.It's of great significance to explore information search behavior of college students in the context of mobile Internet use,it's also provide tourism information services for the government and tourism enterprises.Related research has focused on the tourism business e-commerce and network marketing,the number of information search behavior based on subject and object is less,especially the systematic research on the subject and object(ie,tourists and mobile Internet)information search process logic and interaction effects are still rare.Based on the above,the main research of this paper includes:(1)Based on the Happenology perspective,this paper explores the logical relationship of the college students' tourist information search process in the context of mobile Internet use.Systematically analyzes the logic of tourist information needs,search motives,search intentions and search specific processes.The paper analyzes the content and relationship of information demand,search motive,intention and behavior,and based on the Ellis information search model and the Choo information search model,combined with the questionnaire data,get the six stages of information search: determine the information search channel?information source,open the site,search and browse,filter,store,stop?track,book?buy and share.And sex analysis was carried out.(2)Under the guidance of the information technology acceptance model and the planned rational behavior model,this paper studies the influencing factors of the information search behavior of college students under the mobile Internet use,and tests them with the correlation analysis and regression analysis.The results show that tourist involvement,traditional information search,destination distance and tourismknowledge experience are the key factors influencing tourists' information search needs.The use of skills,time pressure and perceived benefits are the main factors influencing the search intention of tourists.Time pressure and tourist involvement play a major role in the search behavior of tourists.Based on the research of information search process and the influence of information search,this paper puts forward and validates the system model of college student tourists' information search behavior under mobile Internet.Finally,the paper puts forward some suggestions to the government to improve the network infrastructure and construct the public information service system,and puts forward some suggestions for the optimization and personalized marketing of tourism enterprises.