The Research On University Official Microblogging Information

As micro-blog was introduced by Sina Company form2009, it arouses a bigmicro-blog trend all around the country as it has the characters of convenience, rapid anddeepness in spreading. Micro-blog has been one of the internet products which changeour life in the past ten year. University also set up micro-blog as a platform which issmoother on exchange of information, communication of ideas and interaction of message,which make a great progress in helping the society knowing the universities andimproving the recognition. However, as micro-blog is still in the primary stage, there aremany problems such as inaccurate position, deficient management, undefinedorganization, unbending message posting, which has a bad inference on universitymicro-blog operation. That why it is a question deserving research on how to plan andmanage micro-blog reasonably and how to develop a better university micro-blog toimprove its inference.This thesis focuses on the survey of the university micro-blog situation, analysingthe university micro-blog establishment, the use, the V authentication and the currentproblems, the three factors affecting the inference university micro-blog, which areactiveness, spread and cover degree. The thesis also analyses the connection of contextand the fans’ attention with the multiple linear regression method, then set up model withStata, analysis its inference and evaluate the university micro-blog information resource.Based on the survey the thesis brings out some suggestions about developing universitymicro-blog and standard management. The thesis pointed out that the type ofpsychological microblogging and scenic microblogging microblogging are most favoriteby fans. The thesis also suggest that microblog of university should be builded in fiveaspects as interaction, personnel management, media attention, training and learning,communication and language interface expression and the specification management ofmicro-blog should be builded in three aspects as supervision, assessment, emergencyresponse mechanism to proceed. Then combined the two research it suggests how toimprove the position of university micro-blog inference, fans attraction and the publicsentiment monitor, to help the research on university micro-blog in the future, and to hopethe university micro-blog develop healthily and orderly.