Research On The Spread Of The Official Micro Blog Of "Flowers Andyoung"

Taking the official Micro blog of traveling reality TV show Divas Hit the Road which was produced by Hunan Satellite TV as the object of study, this paper analyses the official Micro blog of the show Divas Hit the Road by using quantitative analysis and sampling. First of all, characteristics of the content have been found after analyzing the original, interacting and some other related information from the content of the Micro blog of Divas Hit the Road. Second, during the research of communication model of the Micro blog of Divas Hit the Road, I summarized four models in communication process of Micro blog and analyzed the key point of each model. Then the author analyzed the advantage and disadvantage of the official Sina Micro blog of Divas Hit the Road by using SWOT model and provided suggestions for further development. Finally, I did analysis about the effects of Divas Hit the Road and influencing factors of the effects. This paper takes Divas Hit the Road as example and analyses three aspects in detailed: content, communication model and effects of the official Sina Micro blog. It also provides reference for official Micro blog of other reality TV shows.