The Research On Consumption Of Star In Chinese TV Entertainment Program

There is the inner partnership between the TV entertainment program and those idols.Pushed by the tide of consumerism especially,the main purpose of creating stars by the entertaining is to lead people to buy those famous people's products.So the star consumption makes an extensive and deep influence to the people's daily lives and aesthetic appreciation.Here the context,as is in the reality of Chinese consuming society,will develop a further research on the purchase problems of stars which combined with the entertaining.Starting from the present situation of stars consumption in the TV entertainment,this article made a detailed description about the manifestation of stars and star consumption.While placing stars on the specific program for making an on-the-spot investigation,it will present the group of stars' complicity in dimensional way and show the specific aspects of symbolic consumption,physical scenery,ultra realistic space,“Carnival” and pleasure in this field,because those popular people have their profound culture and social connotation.Due to the outstanding problems of stars in the current situation,the text has traced back to the star spending cases.And it also reveals the inner further reasons of star consumption problems,as discussed its necessity from four angle points of views,that respectively are the stars,producers,entertainment texts and the audience.In the analysis of real statements and reasons for star consuming,we have questions on their nature.The star is no long an independent individual but the product as controlled by a business capital,social power,the media technology and the modern aesthetic.What we did is not just a commercial product,but the field of business culture and ideology which induced people's mind and bound the public's thoughts.So the stars,tempering themselves through the TV media,has become a vision image of the desire and excitation,which is the visual image.Stars hold a carnival party in the virtual space created by the media.After revealing the nature of star consumption,the text will make a comprehensive review about its problem which has confirmed its positive meaning of guiding people's lives in the meantime,and even its negative influences has been criticized profoundly.This criticism stays not only in the appearance of the mess culture,but also discusses in the meaning of the public's social life.In the background of consumer culture,studying the star consumption from the TV entertainment,the context which starts from the attitude of particularly commodities,reflects real situations of the production and consumption between the media and the mess.It determines not only the direction of media context creation but also the people's interests on media consumption.It even directly affects the public's real life.On this stage,the people should be guided actively by the star consumption which might represents the reality meaning of the people's thinking.That will achieve the win-win development of economic and social interest.