Based On Technological Innovation Medium Product Innovation And Proliferation Research

Based on the technological innovation medium product innovation and the proliferation research is specially under the medium innovation background proposes and the medium technological development enters the digitized time.In view of the fact that the studies regarding on technological innovation and the medium product innovation theoretical literature extremely small at present, the focal point which this article will study concentrates in the technological innovation to the medium product innovation influence in, emphasized will conduct the thorough research from the technology and the market two dimensions.On the one hand from technical dimension discussion technological innovation to medium product innovation formation function, technological innovation tendency regarding medium product innovation tendency influence, medium organization innovation pattern and evolution rule; On the other hand from market dimension discussion medium product innovation proliferation pattern. Is for the purpose of causing the medium organization from the product angle, the technical introduction product innovation and in the proliferation process, fundamentally promotes the medium organization the competitive power.The research conclusion indicated that, (1) presents theglobalization, the time based on the technical innovation productinnovation reduces with the technology integrates three importanttendencies. (2) The medium organization innovation pattern is one kind actuatesfrom the innovation to the innovation process to arrive the innovationproduct product again the liner model. (3) The medium product innovation evolutionary process may use theproduct performance characteristic the change to describe, mediumproduct performance characteristic passes as necessary has the similarS curve change. (4) The medium organization often may through pour into the technologyto develop the new product, the way which the technology pours intomay be the technology ties up, also may be breaks the technical use. (5) An item of successful medium product innovation must rely on thesuccessful innovation proliferation. The innovation proliferationspeed and the potential acceptance quantity judges the medium productinnovation whether finally succeeds important target.