The Research Of Ningxia's Image Communication Of China-Arab States Expo

Nowadays, competitions of the regions are getting more intense by the globalization. All provinces pay more attention to their images than before, because they are the core competitiveness. The events show regional outlooks and cultures. It also spreads the image of the region in multilevel way. That's why they are the main measures for enhancing competitiveness, expanding the good reputation and improving the images of each province.Ningxia Hui Autonomous Regin's poor image has been changed with a settlement of the right of a permanent host for China-Arab States Expo. It's a platform to demonstrate Ningxia's strength that builds a basis to show Ningxia's good image to all over the world. Therefore, this paper researches and analyses the Expo between China and Arab countries of Ningxia's image by using communication's view and theories that it's very meaningful.After all field trips, evidence investigations and collecting a large number of examples, etc. in Ningxia, and then referred related paper and academic theories, this paper explains current situations of the image spreading of the event and specific communication strategies by view of communication. This paper organizes the communication context, and then researches communication methods by longitudinal comparison with previous Expos, the last, it gives the improved plans for insufficient things and countermeasures for the problems by analyzing the opinions of all audiences, so that it can provide valuable references to spread the new image of Ningxia, because this research bases the ideas and ways for the next Expo.