Application Of Offical Micro-blogging Of The Province’s Television Medium

Following the development of Micro-blogging and testing technique.As you know, mass media work in close cooperation is an Inexorable Trend. At the present time,base on Micro-blogging of Web3.0technique, the information dissemination is in progress now, cross-media communication to make micro-blogging diversification. Finally,to maximize of communication information symbol of the regional tourist image. When media mergence that festered and grew, a unitary system and the road of dissemination,that was sequeled to composite mass media models,which inputStream interfaces the form of abundant propagation among the disseminator, the medium, the audience in what is now to serve information transmissionThe rising and developing of the Micro-blogging,it is undeniable to influence and pervade more and more of what society does. On the one hand, Micro-blogging makes subversive transform of the mass media dissemination way, and at the same time, Micro-blogging gives enormous compressive stress and challenge to conventional broadcasting station.On the other hand, timeliness of Micro-blogging, low threshold of information, a highly interactivity,which is propitious to traditional media to detect spot news and enlarge the area of information dissemination. Therefore, Micro-blogging’presence is not only giving enormous compressive stress and challenge to conventional broadcasting station but also new opportunity. Only in this way that it must meet the new requirement and integrate into times development can traditional media assign to a higher position in the public voice.My paper make an attempt to start with product, development, characteristics of micro-blogging; present condition of digital TV Interactive media to appliance micro-blogging; the relationship between digital TV Interactive media and micro-blogging; conditions of private-owned enterprises of the television medium of province to appliance micro-blogging; some problems and suggestions about development of the television medium; the strategy of development and prolongation for micro-blogging to analyse, card and probe into that in a new phenomenon time, the relationship between digital TV Interactive media and micro-blogging and micro-blogging take good effect to television medium. Which is beneficial to us to comprehend the basic direction of future models of communication. Simultaneity, myresearch findings is importance to enriching and developing communication theory. Micro-blogging has ability of interpersonal communication. micro-blogging is convergencing mass Media all the time and it catalyses transform of social information communication style, which is beneficial for new technique, culture dissemination, social development.