Analysised The Mechanism Of News Reports Of’Micro-blogging The NPC And CPPCC’ In2013

2010was the first year of China’s micro-blog, from the years before the implementation of the "micro-blogging the NPC and CPPCC " to promote the production and consumption of news gradually become popular and socialization. Micro-blogging become the future especially people from all walks of social production and consumption in2013"the NPC and CPPCC" an important channel of information. Sina, Tencent, People, Xinhua etc. Set "micro-blogging the NPC and CPPCC", the construction of the mainstream media, the NPC and Internet users reported that multi-joint "the NPC and CPPCC" of the information pattern, and three-dimensional shaping of the authenticity of the two reports.This paper selects Sina, Tencent, People, Xinhua and other sites of "micro-blogging the NPC and CPPCC" news topics in2013as research objects. At the level of theoretical and empirical analysis "micro-blogging the NPC and CPPCC" of the spread of the subject, content production and dissemination in the form of inter-action with other methods News formation mechanism, including the combined effects of communicators, information texts, transmission and other aspects of the recipient.From the point of news reporters,"micro-blogging the NPC and CPPCC," reported the news media to build interactive-type body mass by interaction.Engaged in "the NPC and CPPCC" reports’professional media and professional reporters, create professional reporters micro-blogging, observation, reporting, analyzing "the NPC and CPPCC", to enhance the coverage of the professional;while the representatives of the Two Party and government departments create micro-blog, use it as the main platform to discuss politics, open and transparent dissemination of policy information and the mainstream consciousness, and enhance the "micro-blogging the NPC and CPPCC," reported the authority; while users use micro-blogging, the dual role of communicator and audience, who is also involved in the "the NPC and CPPCC" of information production and consumption to offer suggestions for "the NPC and CPPCC", not only enriched the "the NPC and CPPCC" dissemination of information, and expand the "the NPC and CPPCC" of public opinion influence.Diversified and spread the body’s own micro-blogging media properties that affect the content of news production, resulting in streamlining the text content of the news, popularized the expression, pluralism and carrier perspective diversification characteristics, Words micro-blogging140words or less control, the "micro-blogging the NPC and CPPCC" of information increasingly streamlined; self-propagation technology and platform media, interactive information pass by, and enhance the popular news and interesting, to achieve the mass media professionals combined perspective, the perspective of official delegates and ordinary civilians audience perspective; collection of text, sound, images, video, etc. all media forms, the carrier diversity, shaping a "listen and watch his mouth," the new model of media contexts.Micro-blog spread diversification, the information content of multi-carrier property, to a certain extent, to construct a "micro-blogging the NPC and CPPCC" two-way interaction and cooperation to share information dissemination. In2013"micro-blogging the NPC and CPPCC" reports, the "@" in information exchange, using the link blog ways, using fans the way forward, expanding the "the NPC and CPPCC" reported sphere of influence. The Form of2013"micro-blogging the NPC and CPPCC" report mechanism, constructed removed center of communication body, low entry of barriers, fission-type transmission, enhanced interactive influence and other advantages, but also leads that the unequal status of reports body, reported repeated serious, exclusive coverage and lack of follow-up reports, report content fragmentation and other defects.