| In recent years,with the development of market economy and the deepening reform of the publishing industry,China's publishing industry has been greatly improved in terms of the scale and quality.with the growing prosperity of publishing market,a group of rich spiritual connotationand well-made excellent books has been published.But according to the data of book-lists,books which on the recommended-book-lists also have poor sales in the publishing market.In this paper,according to the difference of data sources,the book-lists can be divided into recommended-book-lists and Sales charts,the main research is the situation of recommended-book-lists in the past ten years from 2005 to 2014,and the sales situation of books those on the recommended-book-lists.And put forward some optimization strategies based on the analysis.First collecte and sort the situation of recommended-book-lists for ten years.including the names of the book-lists,the organizers,the organizers' type and the number of books on the book-lists.Analysis the situation of every year,show new features of each year,then make a summary of the whole to the recommended-book-lists for decades,describe the features of recommended-book-lists in terms of scale and quantity,organizers' type and development trend.Secondly,collecte all kinds of recommended-book-lists and bestseller lists from 2005 to 2014 respectively,divide books into three different types of fiction,nonfiction and children's books,count the books which the number of occurrences is more in the recommended-book-lists,then compare with the ranking situation in the bestseller lists,analysis sales situation of different kind of books in the decade.By this analysis,we know that different kind of books have different behaves in terms of the percentage of bestseller lists,type of books,Sales cycles and preferences of authors,they also have their own characteristics,but with bestseller lists,there still have a certain gap.Again,to explore factors that affect the sales of books on the recommended-book-lists,that is why books on the recommended-book-lists sometimes can not sales good.The characteristics of recommended-book-lists themselves and the mass reading tendency affect the sales of books which on the recommended-book-lists.The credibility of the sales data also affect the bestseller lists,also cause the reason for this difference.Finally,in order to improve the situation that excellent books have poor sales,to make excellent books close to bestsellers,so that can guide the nationwide reading,not only do we need to enhance the influence of recommended-book-lists,but also need to promote the sales of books which on the recommended-book-lists.For the recommended-book-lists themselves,not only the need for make a scientific recommended-book-lists,but also to make an effective propaganda.For books on the recommended-book-lists,we need to improve and optimize from the production,circulation,consumption of the publishing,working together to promote the sales of excellent books. |
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