Study Of The Micro-video And Culture Communication

In the rapid development of the current micro media technology,the dissemination of culture has been willingly accepted by public,because there is an important relationship between the increasingly prosperous of culture development and the country,to penetrate culture into every household in future,the latest and the most popular new media must become a new carrier to implement the contemporary social culture spreading.Smart phones has become an indispensable communication tool of people's life,and the micro video has become more and more popular with it by breaking the limits of traditional film and television,animation,and so far has become a new bright spot in the new era of cultural communication.Micro video was born in the mobile Internet era,it is highly integrated with a variety of symbols,watching convenience,multi-platforms communication,storage,can be saved,can be copied,and can be spread of various advantages,to achieve rich interactive and equal communication between the media,the audience,to achieve micro video in the cultural dissemination of the content range,depth,breadth of growth,in all areas of society plays a significant role.As a new form of communication,micro video is becoming a major carrier of popular entertainment life.Micro video of the type of micro film,micro animation,advertising,micro advertising are intuitive,vivid,high feedback rate has become a new trend in the fragmentation of time,so that the time of fragmentation,the public is willing to spread and share in the leisure time,to attract the public to ease pressure on entertainment,generate more sympathy.Micro video APP software continues to increase,so that more audiences are added to the creation of micro video,the rise of the grassroots style of civilian creators,the creation of the form,the style of the characteristics.For the fabrication of micro video theme and form are not fixed limits,resulting in works in the dissemination of culture is in the good and the bad quality of the situation,in such personal,professional institutions,governments need to make all sorts of measures to avoid the disadvantages in the dissemination of culture,micro video,let culture spread towards the right track,has become a difficult problem that needs to be solved urgently.This paper intends to analyze the cultural transmission of thinking and behaving patterns from the study of micro video on the background of the new media era,to explore the impact of micro video on the Chinese culture communication,grasp the development direction of micro video,the correct guidance of public opinion and self restraint,and greatly improve the radiation force and influence of Chinese culture.