Research On The Communication Strategy Of Current Political Micro-video

In recent years,traditional mainstream media have laid out the field of micro video,and micro video has become a new important starting point for media convergence.The natural political gene of current political micro-blog video determines that it not only has very high requirements on the qualification,level and professional ability of creators and producers,but also has strict requirements on the authority,credibility and reputation of the launch platform.In other words,the media channels defined and selected by current political micro video must be able to organize and carry serious social and public discussions,and must be capable of leading the correct public opinion guidance.In this respect,CCTV news is worthy of this important task,through the continuous high-quality political micro video content production for communication innovative guidance.The so-called current political micro video is a new type of current political report communication form that takes several seconds to several minutes,takes the network and mobile terminal as the communication means,has a short production cycle and low cost,and mainly takes domestic and foreign hot topics and current affairs news as the main material,and netizens' participation degree and recognition degree are high.Based on the theories of journalism and communication,this paper introduces the definition,types and characteristics of current political micro video,the development status,problems and communication strategies of current political micro video.The focus is on the CCTV news client "V view" column as a research example,to analyze the current political micro video in communication content,expression methods,communication thinking and other aspects of the success,in order to find the foothold for the current political micro video communication development,but also for the future political micro video innovation to provide reference.