Research On Microvideo Of "Wai Guo Ren" From The Perspective Of Others

In recent years,a number of We Media organizations have emerged on the New Media and Interner to introduce China from the perspective of foreigners.The content they produce mostly reflects the form of 3-10 minute micro-video,which attracts many fans because of its novel perspective and interesting and vivid content.It is precisely because of the foreigner perspective adopted in this kind of micro-video that it has the nature of cross-cultural communication.Cross-cultural communication is not a new proposition,but with the deepening of globalization,the research on cross-cultural communication has become more extensive and in-depth.For a long time,due to the differences between eastern and Western cultures and some historical reasons,Chinese and foreign cultures are mutually "other".This exclusive "heterosexual" mentality makes this barrier always exist in the practice of cross-cultural communication.With the opening of China's reform and opening up,the idea of "one belt and one road" and the idea of building a community of human destiny have become increasingly urgent to eliminate this barrier and enhance the ability of cross-cultural communication.The micro-video of “ Wai Guo Ren ” just provides some new inspiration and ideas.This paper is divided into five parts,which are literature review,content analysis,construction of "the other" and the inspiration and shortcomings of "the other" from "the crooked nut micro-video".The first chapter is a literature review.This paper mainly defines several related concepts of this paper,namely,cross-cultural communication,otherness and crooked nuts micro-video,and summarizes the current research on "otherness".Chapter 2 is the content analysis of the micro-video of crooked nuts.By extracting samples from the selected cases and constructing the framework theory,we can describe and grasp the characteristics of all aspects of its content from three levels: high,medium and low.Chapter 3 is the construction of "the other" by Wai Nu Ren micro-video.Through the results of the content analysis in Chapter 2,this paper explores the construction of "the other" by Waikuoren micro-video,that is,the construction of internal and external aspects.The construction of internal part is mainly through the communication of dialogue,and exchanges with Chinese and foreign audiences in various aspects of life,including the similarities and differences of views on some issues.The construction of external part is through experiential narrative.Show foreign audiences a microcosmic and concrete China.Chapter 4 is about the Enlightenment of "Wai Nu Ren Wei" as a way to improve the ability of cross-cultural communication and the shortcomings of the microvideos of exogenous nuts in the cross-cultural context..It mainly includes five enlightenments: exploring common topics to stimulate empathy;focusing on microcosmic details to tell Chinese stories well;seeking homogeneous opinion leaders to promote effective communication;adopting new media technology to innovate content forms;paying attention to cognitive construction and cultivating global awareness.