Research On Original Foreigner Micro Videos From The Perspective Of Others

In the wave of emerging technology constantly change,in the "area" initiative put forward the background of the spread of many spontaneous production by foreigners content,its main form is usually short video,length is in commonly 3 to 5 minutes,they are usually in an "other" identity perspective of foreign countries output,so this kind of micro video carried the attribute of cross-cultural communication.Under the influence of the cultural differences between the East and the West,Chinese and foreign cultures have been mutually "other" for a long time,and "other sex" psychology exists in intercultural communication.As a non-symbolic language,things and scenes presented by pictures in micro-video can span the heterogeneous space of culture,which is easier to be accepted in cross-cultural communication practice.As a high-quality carrier of cross-cultural communication,foreigners' micro videos provide new inspirations and ideas for eliminating the barriers of cultural communication and improving the ability of cross-cultural communication.This paper selects the typical and representative foreign "I am Guo Jierui" as the research object,and analyzes the content of the "I am Guo Jierui" micro video from the perspective of others.Based on Zang Guoren's frame theory,the author takes 30 videos randomly selected from the Weibo platform as samples,and analyzes them from eight aspects: theme type,duration,interview form,communication channel,keynote orientation,title,subtitle and background music,namely,three levels: high,medium and low.On the basis of the analysis,the author discussed from two aspects of domestic and foreign "I am Guo Jierui" micro video for the construction of the "other" in the internal construction of the spread of the conversational transmission was adopted to realize "the other" perspective in understanding,in the construction of external using experiential narrative,with small personal narration show "other" in the eyes of Chinese,improve the image of the China international spread.Finally,the author tries to explore how to form an ideal state of intersubjectivity between "me" and "the other" in cross-cultural communication by analyzing the shortcomings of "I am Guo Jierui" micro-video in terms of content,structure,narrative and influence,so as to bring enlightenment to the improvement of China's cross-cultural communication ability.It mainly includes four aspects of enlightenment: content level: use common topics to stimulate emotional identification and cultivate "global awareness";structural level: convey Chinese voice from a micro perspective;narrative level: use technological means to innovate content and promote cultural exchanges in the form of "dialogue";Impact level: Multi-agents work together to tell Chinese stories in a comprehensive and three-dimensional manner.