The Characteristic And Significance Of Micro-Video As A Medium

In Heidegger's "image times of the world",he clearly points out that "The image of the world does not mean a picture of the world,but means that the world is understood as an image." Today the world is not only constructed and grasped as an image but is also grasped as continuous and dynamic images.One of the main reason is the emergence of micro-video networks.On the level of media subjectivity,this paper analyses the existing or potential effects of the new media tool on mass media,the audience,and social culture.Under the background of visual-culture,this paper discusses the prevalence of micro-video in post-modern society,creating a reality that we are living in a world where there is a lot of scenes which have become hyper-visual.The following analysis of micro-video effects,points out that the image technology has broken the monopoly of professionals,many with a two-way or even multi-way communicating function,which indirectly activates some "treasonable" hidden in pre-video times.Treason factors in micro-videos formed a certain extent of impact on traditional media.At the same time,micro-video fits the process of large-scale generalization.However,it is highly personal,and it's actual purpose has converted to the ancient times of self-media.