Research On The Guidance Of College Ideological And Political Education Under The Environment Of Internet Public Opinion

Nowadays,the network penetrates into the traditional and emerging industries of society,and many fields are closely related to the network.The Internet has also become a frontier position for the rapid formation and widespread dissemination of social public opinion.The network public opinion environment profoundly affects college students' ideology,psychological changes,development direction,and behavior.This article studies how to guide college students 'ideology from the background of online public opinionMarx believes that cognition is a product of the environment,and human thought and development are inseparable from environmental influences.The environment has a role that cannot be ignored for methods,effectiveness of ideological and political education,and affects the effectiveness of ideological and political education.The ideological and political education of colleges and universities leads the positive development,and its process is bound to be affected by the environment.Optimizing the environment of public opinion and taking advantage of the opportunities brought about by this environment to integrate into classroom teaching and online platforms is of great significance for guiding the positive development of college students' ideas.This article is related to theory and practice.It systematically summarizes the relevant research of domestic and foreign scholars in recent years,clarifies the definition of the network public opinion environment,summarizes the definitions and measures,analyzes the impact and causes of the network public opinion environment on college students,and discusses the necessity and guidance of guiding college students.The feasibility is based on the analysis of university students,universities,social environment,and institutional measures,and suggestions are put forward.It is recommended that college teams be scientifically guided,the public opinion environment is harmonized,and the network moral quality of university students is continuously optimized.I hope to put forward some suggestions for the guidance work of ideological and political education in colleges and universities,so that colleges and universities can effectively guide the ideological behavior of college students under the complex network public opinion environment.