Huilai Ibaby Garden Business Plan

Huicheng, where the People’s government of Huilai County of Jieyang City in Guangdong Province locates, is the political, economic and cultural centre of Huilai County. Huicheng has an urban population of 180400( accounts for 13.56%). There are over 70 registered kindergartens in Huilai County, 40 of which are in Huicheng. It is recorded that there are 16100 couple of first married people in 2012 in Huilai County. Assume the school’s accommodation is 600, the accommodation of 3-6 year old children has almost been saturated.However, Huilai County goes the average of 200-300, and there is still room for the development of the market for children’s early education. As for nurseries for the 0-3 year old children, there is no related data. According to the information, the number of nurseries in Huicheng is not more than 10, and the nurseries don’t have characteristics of early education. So there are opportunities for development for nurseries with early education in Huicheng, and opportunities and risk coexist. In order to verify the feasibility of this opportunity, this paper proposes founded the plan of Huilai Ibaby Garden, founded through the analysis of Huilai Ibaby Garden to provide a theoretical direction.This thesis firstly describes the research background and significance of the project, then it introduces basic information of the project. Secondly, by adopting PEST model, Porter’s Five Forces model, SWOT model and STP marketing model, this thesis analyzes the opportunities and threats of Huilai Ibaby Garden entering Huilai’s early education market. It uses core advantages to locate the target market and makes marketing strategies, including products, prices, channels and promotion strategies, which can build Huilai Ibaby Garden’s brand awareness to realize enrolling target. Thirdly, it explains the human resource management of the project, by which strengthens Huilai Ibaby Garden’s core competitiveness. At the same time, the thesis analyzes the project’s finances, including forecast of costs, incomes and profits and analysis of investment index, such as NPV, dynamic investment pay-back period and IRR. Lastly, the thesis uses quantitative analysis method(sensitivity analysis) to analyze investment risks, and it analyzes risks from qualitative aspects of policy, operation, finance and management, then it comes to make responsive decisions. At last, it concludes that the project is feasible.After a detailed analysis of all aspects of the above, This project through accurate market positioning and design characteristic of early education mode, its advantage is committed to providing early education for children of parents in the garden to grow up healthy and happy. This project in Huicheng has application value are also both social and economic benefits of the investors and consumers to provide a good win-win situation.