| Basketball plays an important role in the world sports territory,while the construction and promotion of College Basketball League has an important content.On the one hand,it can promote the overall quality of College students,on the other hand,it can promote the active promotion of basketball.There are many colleges and universities in Lu'an area of Anhui Province,and the promotion of basketball games has undergone many years of development.But up to now,there are still many things to be improved in college basketball matches in Lu'an area of Anhui Province,which leads to the focus of this study.The article is mainly divided into four parts to discuss this topic.The first part is an introduction.It mainly elaborates the background and reasons of this topic research,points out the purpose and significance of this topic research,and also briefly describes the main content of this topic research.In the last part of this part,it focuses on domestic and foreign research on this topic.The first-aid literature of college basketball matches is summarized;the second part is the research basis of this topic,the main content is the research object and method,especially the research methods are elaborated in detail,the main reason is that these methods are the source of the research data and the way of collecting arguments.The third part is the main body of this paper.The main content is to summarize the current situation and restrictive factors of the promotion of college basketball matches in Lu'an area of Anhui Province through investigation and research.Then,based on the results of the research,the overall analysis of the current basketball league matches in Lu'an area is carried out.The analysis results show that it is subject to school participation and teaching.For the reasons of training level and media restriction,the promotion and development of College Basketball League in Lu'an area is slow.Based on this,this paper optimizes the development of college basketball matches in Lu'an area from three aspects: brand characteristics,multimedia promotion and basketball quality improvement.The fourth part summarizes the research of this topic,and concludes that the main problems hindering the development of college basketball in Lu'an are that the number of participating teams is too small,the level of coaches and students' basketball skills,low sports ability and lack of hard work spirit.It is pointed out that it is necessary to use the propaganda of network media and government policy support to further strengthen the mass breadth of college basketball league.This paper mainly takes the promotion of college basketball matches in Anhui Luan area as the research object,and extends to the whole country on this basis.It is hoped that this research can not only provide proud and effective development of college basketball matches in Anhui Luan area,but also provide some feasible development for college basketball matches in other areas of the country.Suggestions and measures can eventually effectively promote the development of College Students' basketball career in China,and can inject continuous power into the whole of basketball in China. |