Research On Promotion Methods Of Street Basketball

Since its appearance in the last century,street basketball has been extensively developed in our country.The market-led street basketball competitions have been deeply concerned and loved by basketball enthusiasts.At the same time,a number of outstanding professional street basketball players has emerged,becoming the most popular street basketball players.A representative form the expression.With the rapid development of new media broadcast platforms such as DOUYIN and KUAISHOU,it has enriched the promotion and communication channels of street basketball events.The HUPU passer by Street Basketball Tournament uses new media promotion as the main channel and stands out among many brands,which has inspired many industry insiders.The attention and thinking about how to choose a more reasonable way to promote the event in the new media environment and realize the rapid and effective development of street basketball has gradually become an important research direction for everyone.This article takes the promotion of street basketball matches as the main research object,and takes the passerby basketball match as an example.It uses literature data method,expert interview method,questionnaire survey method,field investigation method,mathematical statistics method to study and analyze the promotion methods of street basketball game.Investigate and study the development process of street basketball,the characteristics of the participants,and the organization and operation,sort out the problems in the promotion of street basketball,explore reasonable ways to promote street basketball,and enrich the theory and practice of sports event promotion with Chinese characteristics.The future development of street basketball and street basketball games provides a realistic reference.After nearly a year of investigation and research,the main researchConclusions are as follows:1.Street basketball participants are mostly teenagers.College students are the main participating groups.They are distributed in the first and second major cities.Novel competitions and various forms of competition methods are the main motivations for attracting basketball fans to participate.The new online media is all on the street.Basketball is an important way to spread and promote.In addition to live participation,webcast and forum discussions are also the main ways to participate in street basketball.2.The operation and management of street basketball games.It mainly includes group matches,masters and finals.The city-based unit adopts a group integral elimination competition method;referees mainly come from referees of local basketball associations or sports colleges.Students of the degree of organization is pool,the registration method makes full use of modern mobile communication equipments,develops special software,and adopts the combination of online and online registration methods and offline on-site vacancy supplementary recording;implementation of internal management division of labor,according to the competition need to set up different responsible departments to achieve good operation management.3.The street basketball game mainly chooses online media and online promotion methods,and online promotion and promotion are based on the company’s own advantages.The promotion platform is selected;offline promotion mainly includes entering campuses,entering business circles,etc.,attracting more love through campuses and business circles basketball young people pay attention to participating in street basketball and training and packaging street basketball game grassroots celebrity players and street basketball effective promotion methods,using the promotion methods and celebrity effects in mass communication,attracting more basketball fans to pay attention to the street basketball game.4.In the promotion of street basketball,the start-ups of street basketball competitions mainly rely on the company’s own communication channels during the promotion of the competitions,and the company’s own support is insufficient,in the use of online new media platforms,they have not been able to make better use of online new media platforms.It has the communication characteristics of instant,convenient,fast,interactive,fragmented communication,and insufficient integrated communication and promotion;street basketball game management needs to further improve the organization and management methods of different links in competition registration,referee management,etc.and innovate more a more novel form of competition.