The Studyon College Students'public Opinion Management Countermeasures Underthe New Media Environment

The transformation of Chinese society has led to many contradictions at this stage,and the continuous improvement of people's rights awareness and expression consciousness has made people's attention to major social events increase.In particular,college students are more active in participating in social issues,and are also the most active group in hot topics.Paying attention to hotspots through online forms and expressing their opinions have become the main means of college students.However,with the help of an efficient Internet platform,network information can achieve high-speed communication and has certain concealment.Therefore,for the current network information dissemination and the resulting Internet culture,schools and governments have not yet responded quickly.There are major defects in information management,which leads to some hidden information and violent tendencies that are more secretive,and foreign values are also introduced into the country with Internet culture.The cognition and worldview have brought about a great influence,which makes some college students make irrational behaviors after touching such negative cultures,which brings great harm to the physical and mental health of college students.In addition,because the ideological concept of the college student group is still not mature,it is easy to be influenced by individual opinions.If some network views are not timely guided,it is easy to form a burst point in the entire college student group,resulting in a broader network of public opinion.The occurrence of such incidents will have a greater impact on the entire group of college students and even the entire society.All colleges and universities should speed up the guidance of network views,construct corresponding network problems and feedback and processing platforms,actively guide the development of college students' network perspectives in the right direction,and face the emergence of network public opinion,and develop corresponding emergency mechanisms.At present,colleges and universities still lackcorresponding management methods.This paper mainly studies the management status and countermeasures of college students' online public opinion,and comprehensively uses various methods such as literature review,investigation and case analysis,and combines the theoretical knowledge to explore the current situation of college students' online public opinion development and problems inmanagement.The countermeasures of network public opinion management enhance the wisdomof “rationality” in the process of networkpublic opinion management in colleges and universities,to solve the negative impact of network public opinion,effectively guide the thinking direction and behavior of college students,and promote the development and progress of colleges and universities.The full text is divided into six chapters.The first chapter is mainly about the background,significance,research status at home and abroad,and the ideas,methods and innovations of the research.The second chapter is the analysis of related concepts and connotation characteristics,defining new media and network public opinion.And the related concepts of college students' online public opinion and analysis,this paper analyzes the main theories needed in this paper.The third chapter investigates the situation of public opinion communication and management in colleges and universities under the new media environment.Analyze college students' perceptions of online public opinion and attitudes toward online public opinion management.The fourth chapter analyzes the process and possible influence of college students' online public opinion communication under the new media environment.The fifth chapter analyzes the problems and causes of college students' network public opinion management in the new media environment.Finally,in combination with the aforementioned problems,management countermeasures are proposed.College students' online public opinion management is a hot issue at present.The network public opinion management countermeasures proposed in this paper respond to the social concerns and enrich the existing research results,which can provide some reference and reference for college networkpublic opinion problems.