A Research On The Management Of College Student Online Public Opinion

The internet changes its digital records almost everyday, since it came into being. According to the29thstatistics report of China’s Internet development, which was published by China Internet NetworkInformation in January2012, the number of Chinese netizens has reached5.13billion and the number ofthe new Internet users is55.8million. With the rapid development of university campus network, the hotsocial issues, emergencies, inaccurate statements and reactionary opinion are very easy to become theinternet public opinion. Because of the richness and universalism of the internet resources, this internetpublic opinion has become one of the most aspects to influence the growth of the college student.Public opinions of the university network is regarded as a summation of all the attitudes, opinions andemotions expressed in the campus about various events and issues of society. Apart from having a positiveinfluence on college students, network public opinions also bring about a negative effect on students’outlooks on life, values and morals. Due to the deficiency of responsibility of some partial social media andthe reduction of the function of information gatekeepers, some information about malign public opinionsemerges in the network. As a result, it leads to some incorrect network public opinions. These inaccuratenetwork public opinions guide college students negatively in establishing accurate moral ideas. In addition,they also pose an adverse effect on forming the socialist mainstream ideology. Because of the anonymityand virtuosity of the network, part of college students lack a sense of moral responsibility and thereforeengender some negative words and behaviors. These negative network public opinions will affect collegestudents’ work of ideological and political education seriously. As a consequence, this thesis will makeresearch of the methods of management aimed at the network public opinions and how to control theinfluence on the negative network public opinions, in order to promote the healthy and comprehensivedevelopment of college students.There are mainly four parts in this paper. At first, the research background and research meanings arediscussed. Secondly, the concepts of college students’ network public opinion are introduced. Thirdly, thispaper talks about the new changes of college students and the characters of college students’ network publicopinion. The problems and reasons in the college students’ network public opinion are also discussed in thispart. The last part discusses how to strengthen the supervision of college students’ network public opinionbased on the crisis management theory from the three aspects that are the legal system construction, moralconstruction and the network public opinion supervision.