Research On Wushu Network Public Opinion Based On "5W" Mode

Based on Harold Raswell's "5W" communication mode,takes the network martial arts public opinion communication as the breakthrough point,unifies the Python technology and the public opinion communication related theory,takes the "Xu Xiaodong incident" as the case,takes the network martial arts public opinion dissemination main body.The communication content,communication channel,audience and communication effect are analyzed and studied,and the theory and case are combined,and the qualitative and quantitative research methods are parallel.This paper summarizes that the evolution of Wushu network public opinion has gone through three stages: germinating period,explosive period and declining period,analyzes the external concrete performance and the characteristics of each development stage of Xu Xiaodong's Jiaojia incident,and puts forward the treatment of Wushu network public opinion at present.Manage the predicament and put forward the corresponding strategy.In view of the above problems,this paper draws a conclusion:(1)the main body of communication of Xu Xiaodong incident can be roughly divided into three categories.Xu Xiaodong is the first communication subject.The media interprets and spreads Xu Xiaodong's words and deeds into the second communication subject,and the people comment and forward the shelf event on the Internet.Become the third main body of communication.(2)the communication content of Xu Xiaodong incident can be divided into: malicious and vilified martial arts public opinion,grandstanding martial arts public opinion,commercialized public opinion for interests.(3)the main channel of Xu Xiaodong incident should be website,video dissemination and self-media promotion.The age range of the audience is generally between 30 and 49 years old,and the information mainly comes from central China,South China and other regions.(4)the wide spread of Xu Xiaodong's case and the strong reflection of public opinion have seriously damaged the image of Chinese martial arts.The discourse power of Wushu is seriously out of balance,the cohesion of Chinese martial arts culture is weakened,and the people's identity with the value of martial arts culture conflicts.(5)the germination stage of martial arts network public opinion,public opinion is controllable.Martial arts network public opinion outbreak stage,opinion leaders appeared to guide public opinion.The active decline stage of martial arts network public opinion is that the attention,the amount of comments and the amount of transfer of the whole event begin to decrease actively.Passive recession refers to the passive blocking and active dredging of martial arts network public opinion by the government or martial arts regulatory agencies.Based on this,the following countermeasures are put forward:The main contents are as follows:(1)for the main body of communication,we should establish a correct world outlook and make positive remarks,so that traditional martial arts can return to the ranks of excellent national traditional martial arts as soon as possible,so that people can regain their cultural identity of martial arts and cultivate the spirit of martial arts.(2)it is necessary to correctly examine,inventory and sort out the cultural context of traditional martial arts,strengthen the supervision mechanism of network public opinion,so that martial arts can reconstruct their right of speech and guide public opinion to develop towards a positive situation.(3)the martial arts supervision department should actively prepare for a wide range of martial arts performance events,promote people to participate in martial arts,from the point of view of martial arts physical fitness,so that people identify with the traditional martial arts.(4)to establish the monitoring mechanism of martial arts big data's public opinion,to control the latent period of public opinion in time,and in the explosive period of the formation of public opinion,the relevant administrative departments of martial arts should respond to martial arts public opinion in a timely manner.In the decline of public opinion,we should strengthen the continuous communication between martial arts officials and the public.