Policy Advocacy Mechanism Of Social Organizations From The Perspective Of Legitimacy

Under the background of social vicissitude and government function transfer,social organization develops rapidly.Policy advocacy,as a major function of social organizations,has been ignored by organizations and society.The author to Taizhou TY social work service agency as a case,based on the theory of new institutionalism,from the perspective of legitimacy,to analyze its dependent on conditions improve but contradictory problems in the development environment,how to made up of government and society in the field of survival,the policy advocacy possible and feasible,and to explore the internal logic between legitimacy and policy advocacy.Through case analysis,the author finds that the individual case "relies on" the legitimacy environment to build and utilize the legitimacy,thus making the policy advocacy possible and feasible.On this basis,the external environment is shaped to form a benign "energy cycle" with the form of ecological chain.The possibility of policy advocacy mainly comes from the legitimacy pressure of the government and social organizations.The government takes the initiative to turn pressure into motivation and actively seeks cooperation with social organizations,including the institutional supply of the central government and the functional transformation of local governments;In addition,under the pressure of legitimacy,social organizations obtain political legitimacy and social legitimacy by means of ritualized expression,decentralization of power,construction of professional status,construction of collective meaning and seeking recognition.The result of the response of the two subjects to the pressure of legality creates the conditions for the social organization to advocate the policy.The operational mechanism of organizational policy advocacy includes the opening of policy advocacy(acquisition of legal identity),creation of field of advocacy(service promotion and brand building),accumulation of advocacy power(cultivation of residents' public consciousness),direct policy advocacy attempt(proposal and advocacy within the system)and other links.The function of policy advocacy,in essence,also includes the basic preparation for the construction of early legitimacy,and has a limited "shaping" influence on the external environment,such as promoting the transformation of government functions and the construction of legitimacy,enhancing the specialization and standardization of social organizations,and creating the organizational ecology of government-society cooperation.On the basis of case analysis,the author puts forward the legitimacy of the different main body pressure can be converted into policies advocated by the motivation,accumulation of public service can provide resources for policy advocacy,policy advocacy and organization legitimacy construction shape and political association will not hinder the policy advocacy function point of view,combining with the characteristics of case policy advocacy and policy advocacy for early-stage comprehensive social service organizations put forward some valuable Suggestions.