Research On Coping Mechanism Internet Sentiment Communication In Colleges In The Era Of We Media

With the rapid development of Internet technology,especially the meteoric rise of We Media,it has had a subversive impact on China’s media pattern,information dissemination and public opinion expression.At present,the higher education of China has developed from the elite education stage to the mass education stage.The number of college teachers and students has increased rapidly,and the Internet public sentiment incidents in colleges have frequently occurred,which has become the focus of social attention.College students are active in thinking,often using the Internet to express their views,feelings and attitudes on the issues involved.Because their thoughts and behaviors are not mature enough,Internet public sentiment events can easily lead to college students’ ideological confusion and values deviation,and will also cause negative comments from the society on colleges,especially influence reputation of colleges.Facing the complex network environment and the special sensitivity of colleges,the scientific coping mechanism for establishing and improving the Internet public sentiment of colleges has become an important issue of common concern of colleges and society.This study focuses on the typical hot issues of Internet public sentiment incidents in China’s colleges since 2018,especially the typical cases of colleges in Henan Province.This study under the theorical framework of "setting the agenda" and the relevant sociology theories,examines the characteristics,evolution process of the network public opinion events in colleges then defines the subject and object of participants and its main types,explores the underlying causes of the induced public opinion,so as to summarizes the disciplines of the Internet sentiment communication,provides constructive suggestions for the public opinion early warning,judgment and response.Through literature review and analysis of typical cases,it is concluded that the current Internet public sentiment events in colleges are characterized by rational and irrational coexistence,suddenness and sensitivity simultaneously exist and so on.Due to the "carnival" effect of the public on online and the polarization of the group,Internet public sentiment of colleges are easy to be excessively concerned.At the same time,reasons are as follows: the outdated management system,the lack of legal basis for network monitoring,the unsound coping mechanism to Internet public sentiment,the fact that students are easily misled by online information,and the general prejudice of the public against the management departments of colleges,and so on.Therefore,it is more difficult for colleges to cope with online public opinion.For the correct boot and response Internet public sentiment,this research claims that colleges should promote the technology level of coping Internet public sentiment,strengthen the consciousness of Internet public sentiment to deal with and clear management of related department responsibility,preparing for the special Internet public sentiment emergency plan,to form a professional team to cope them,to build schools,society and the mainstream media coping Internet public sentiment support system.