Study On Coping Strategies Of We Media Network Public Opinion In S District Of Chongqing

The proposal of the "14th Five-Year Plan" has drawn a magnificent blueprint for the future development of our country,but social problems still cannot be ignored.Sudden public incidents often occur,and local governments are paying more and more attention to the early warning and judgment of online public opinion.With the advent of the 5G era,rapid technology iterations and the rapid development of mobile Internet,netizens can publish,upload and disseminate information more conveniently and quickly through various mobile terminals.The speed of public opinion dissemination and fermentation is faster,the number of participants is larger,and the coverage area is wider,the update rate is higher,making it more difficult to deal with online public opinion.Especially since last year,the sudden new crown epidemic has taught local governments a vivid lesson in how to deal with public opinion.In the self-media environment,responding to online public opinion is not an optional topic,but a compulsory course.It is a common topic that all local governments should face in their daily operations,and it is an important part of network governance.The traditional response experience has been difficult to meet the current and future trends and realistic requirements of the development of online public opinion.The research in this paper combines the relevant theoretical foundations of public management and communication,and sorts out the research results of online public opinion at home and abroad.Through case analysis,based on the new characteristics of the current development of online public opinion,it discusses the strategies of local governments to deal with self-Media network public opinion.Taking the typical case of response to online public opinion in Chongqing S District as the starting point,this paper analyzes and studies the common problems and deficiencies in the current situation of network public opinion response of local governments in China,deeply investigates the causes of their occurrence and existence,helps local governments better perform public opinion supervision and guidance,grasp the trend of public opinion,standardize and reasonable public opinion emergency methods,and strengthen the construction of network public opinion guidance mechanism,improve the ability of network public opinion guidance.So we can improve the public opinion response ability of local governments,reduce the negative impression of sudden public opinion on the government,maintain social harmony and stability,and improve the governance ability of local governments.Based on the in-depth analysis of the actual cases of Chongqing S District government’s response to online public opinion,this paper puts forward a series of problems in the local government’s response to online public opinion under the background of we media,such as untimely handling of public opinion early warning,poor public opinion feedback channels,lack of effectiveness of public opinion response,single response subject and so on.It also analyzes that the reasons for the above problems lie in the cognitive dislocation of local governments,lack of experience,local governments’ neglect of public opinion,weak application ability of we media,insufficient level of public opinion response and guidance,and insufficient coordination of collaborative governance among government departments.In this regard,the following countermeasures are put forward for local governments to effectively respond to self media network public opinion.One is to improve the public opinion early warning and response mechanism;the other is to broaden the channels for public opinion reflection and strengthen two-way communication;the third is to enhance media literacy and improve the ability of public opinion guidance;last but not least,speed up information sharing and notification and enhance diversified collaborative governance.