Research On The Countermeasures Of Urban Public Opinion Management In The Internet Age

With the gradual intensification of their democratic appeal,citizens pay more and more attention to social hot issues.Governments at different levels correspondingly focus more on people's livelihood,especially the public sentiment(PS).Whether the PS can be dealt with on time has become the important factor to measure the management ability of governments at different levels.With the extensive use of we-media,the development and change of the urban public sentiment(UPS)bring about many new changes,which bring new challenges to the PS management of the governments.The countermeasures of the UPS in internet era has become an important long-term subject the management departments of governments at different levels study.In the practice,however,the PS management has some imperfection.Therefore,it is significant theoretically and realistically to Enhanced countermeasures study the construction of UPS management in internet era.Based on such basic concepts as PS,UPS,PS crisis and UPS management,the paper first analyzed the basic features of the UPS and construction of UPS management mechanism,especially analyzed UPS characteristics of communication in internet era and then discussed the necessary to strengthen the UPS management in internet era.Secondly,from the status quo of UPS management in our country,the paper evaluated objectively some improvements in UPS management,such as issuing successively the management system,agents and methods,enhancing PS public relation awareness and internet thinking and dealing with PS timely and effective,and then point out pertinently some deficiencies,for example,PS management concept backward and method improper,PS anagementmechanism unsound,and construction of the management team ineffective.Based on the causes of problems,at last,the paper discussed the measures to strengthen UPS management in internet era in such four perspectives as cultivating scientific PS management concept,optimizing and innovating PS management methods,perfecting PS management mechanism,and strengthening construction of PS management talent team.