Research On The Influence Of Large-scale Sports Events In Xiamen On Urban Development

Under the background of information globalization,the development elements are mutually reinforcing.The city pays attention to politics,economy,culture,environment and so on to promote the city's competitiveness,and to the extent of mining the potential power of the city.In this era background,the sports event,was given a new mission and significance: sports,is no longer simply a means to enhance the national quality,with the growing scale,continuously expand throughout the field,sports is already set politics,economy and culture is one of the integrated communication medium,become a kind of carrier of city marketing.The international half marathon,one of China's top five gold medal marathons,has also been closely watched.Based on the 2017 Xiamen(Haicang)international half marathon race,for example,using the method of literature,questionnaire,interview method and other methods on the relationship between the event and urban development are analyzed.The following conclusions are drawn from the study:2017 Xiamen(Haicang)international half marathon race held successfully,further implement the concept of city development,promote and Haicang district of Xiamen city and awareness,in order to further build city goal-the international first-class bay city good social basis;The competition has brought necessary economic benefits for the development of the city,through to the third industry and related industry driven,urban employment promotion of positive influence,in the process of urban development and further enhance the dynamic elastic;Strengthens the international political relations,and the cooperation between regions,promoting the city's internal communication between government departments,pull close the distance between the government and enterprises,which laid a foundation for future cooperation.At the same time,it is possible to change the working mode of the government,enhance the government's ruling ability,improve the work efficiency and the integrity of the department;By holding competitions,improving the track and surrounding urban environment,and promoting the construction of urban infrastructure;Meanwhile,it enriches the content of urban culture and optimizes the sports culture environment.Strengthen the consciousness of urban residents health and instill a healthy lifestyle,boost the enthusiasm of the city residents to exercise,to let more people to participate in physical exercise,to improve the urban sports population base and a great contribution to the overall quality,further implement the strategy of the national fitness;Enrich urban cultural life;To some extent,the comprehensive quality,confidence and cohesion of urban residents have been enhanced.In addition,in order to enlarge the benefits of all aspects of the competition,the article suggests: increase the publicity of the competition and build the city brand competition;Comprehensive and meticulous control of events to improve the quality of service;The combination of competition and environmental protection promotes the coordinated development of the competition and urban environment;Actively develop derivatives services and promote the development of related industries;We will improve the supporting activities of the matches,enhance the enthusiasm of residents and implement the national fitness program;The event pays more attention to humanistic care.