Study On The Index System Construction Of The Influence Of Urban Marathon

In recent years,mass sports events led by marathon have developed rapidly,and a large number of them have brought more influences to the city.Of this study was to summarize the researches of the predecessors,based on the analysis of our country city marathon event,its influence on the development of the host city to build the city marathon impact index evaluation system,further scientific perfect city marathon event evaluation system,prompting a marathon event brings positive effect to the development of the host city to promote the benign development of the host city.This research mainly through the literature material method,content analysis,expert consultation method,establishment of index weight,case analysis and on-the-spot investigation method,the model is triple bottom line assessment framework,combining with the characteristics of city marathon,through a large number of literature data analysis and data analysis,to our country city marathon summarize more significant effect,on the basis of sorting out the city marathon influence theory frame model,build a city marathon influence index evaluation system,and using the Beijing marathon as the empirical case analysis,this study built city marathon influence index assessment system for scientific proof.The main research conclusions are as follows:1.The main research results of this study are "urban marathon event impact index system",which consists of four first-level indicators(including the evaluation of the event quality,the evaluation of the economic impact,social impact and environmental impact of the external impact of the event);14 secondary indicators;There are 27 three-level indicators.2.By calculating the weight of the index,the weight order of the three-level index of the quality of the competition is the participants' participation experience,the level of cooperative media,the enthusiasm of local residents to watch the competition,the registration situation of the competition,the number of sponsors,the quality of sponsors,the enthusiasm of local residents to participate in the competition,the media value,and the number of cooperative media.The weight order of the three indexes of economic impact is the increase of tourism number,the driving effect of sports industry,the increase of tourism income,the driving effect of other industries,the government's investment attraction,the number of newly created jobs,and the promotion of industrial structure upgrading.Social impact of three-level index weight sorting respectively the influence on urban residents' sports participation,the degree of recognition of running this kind of exercise,propaganda role of city image,to improve citizen civilization degree and the influence of local culture of city functions,improve the urban visibility and influence on urban public sports facilities,traffic control,the safety hidden danger of travel inconvenience,crowds gathered;The weight order of the three environmental impact indexes is the environmental protection index of materials for the competition,the promotion of positive environmental protection awareness,and the enhancement of environmental protection.3.In the evaluation of the impact of Beijing marathon,the quality score is the highest,the social impact is the second highest,and the economic impact is the least.In addition,the environmental impact is calculated after the index content is modified according to the advice of experts,so the environmental impact of north horse is not reflected.4.Innovation of this study: in the first-level index,the quality of the event is added to evaluate the influence of the event itself.The quality of the race is the influence of the urban marathon itself,which comes from the quality of the marathon itself.Meanwhile,the quality of urban marathon is also the foundation of its economic,social and environmental impact on the host city.Therefore,the quality of urban marathon is an important influence index.