Study On Sustainable Development Of Marathon Sports Events In Xi'an

Marathon,as one of the fastest and most popular sports events in China,hasbrought people a new concept of national fitness and health,at the same time,it has also brought many reflections on brand building,spiritual civilization building,economic growth building,urban culture building and so on.Especially,a large-scale international sports event has a very important and far-reaching impact on the host city.It will produce tremendous effects in social,economic and cultural benefits.A successful city marathon can eventually create a marathon city.Xi'an,as the bridgehead for the development of the west,as an important city in the development of the West and the "one belt and one road" construction,the Xi'an marathon's propaganda of the city's image in the event of the event,and the concrete perception,general view and comprehensive evaluation of the internal strength and external vitality of the city and the external public.It covers three fields: material civilization,spiritual civilization and political civilization,including politics,economy,culture,ecology,city appearance,citizen quality,social order,history and culture.Under the development and construction of the national strategy,Xi'an ushered in a period of historical development opportunities.How to bring the greatest international influence and urban competitiveness for the development of Xi'an through the holding of marathon events,maximize and enhance the development potential of Xi'an city,and let its benign and sustainable development,is a very worthy research topic.Through interviews,questionnaires,case analysis and comparison,this paper intends to study the history,current situation,orientation and operation of the marathon in Xi'an,hoping to provide reference for the sustainable and healthy development of the marathon in Xi'an and the construction of a harmonious environment,as well as the quality and brand of the marathon in Xi'an.Suggestions for sustainable development Through the research,the following conclusions are drawn:With the support of the national policy and the guidance of the Xi'an government,the government-sponsored events and the folk marathon(running)Group-sponsored events have been vigorously carried out in Xi'an.The Xi'an Marathon(Running)event has good track environment resources,which can meet the training and competition needs of people for the marathon(Running)event.The Xi'an Marathon has a broad mass base.The government and the folk marathon activities have changed significantly compared with the past.Especially in terms of the number of people and groups,it has brought new vitality to the Xi'an Marathon.The Xi'an Marathon will surely take a new step.With the development of the Xi'an Marathon,Xi'an has achieved remarkable results in brand building through media publicity and reporting,and the popularity and influence of Xi'an city has been continuously improved.Although the Xi'an International Marathon has only held two sessions and won the 17 th place,it still lags far behind other gold medal events.The following suggestions are given:Strengthen the government's policy encouragement and support for marathon events,especially for non-governmental marathon events.Strengthen the optimization and construction of environmental resources of Xi'an Marathon(Running)track,provide better environment for people,and lay a solid foundation for the development of Xi'an Marathon events.Strengthen the construction of marathon team,let more marathon enthusiasts join in,and cultivate the fertile soil for the sustainable development of marathon.Highlighting the positive energy publicity and reporting effect of the media,focusing on using on the positive energy publicity and reporting of marathon events,strengthening the shaping of the distinctive brand of Xi'an city,enhancing the construction of the spiritual civilization of Xi'an city and the comprehensive quality of the public,showing the spirit of struggling upward in Xi'an,and integrating this spirit into people's lives,will continue the marathon activities in Xi'an city.Promotion and promotion play an accelerating role.