The Study About Impact Of Zhengkai International Marathon Game On City Development

Any piece of successful sports events can promote host city to establish good city image which is attractive, charisma, aftertaste force, affinity to foreign, and has standard force, cohesion, impetus, pride to internal. But the good image of the city is the important guarantee of a city to maintain the sustainable development. In the 21st century, city culture and image competition has become major aspects of the contemporary world urban competition. Only model a unique, ethnic, and personalized city culture and image, we can produce a great city cohesion to promote reasonable flow of personnel, material and information, to strengthen urban communication worldwide, competitive, and promote the urban economic development and people's living quality improvement and make cities in the competition advantages.China ZhengKai international Marathon Game is the only one which connects the two thousand years old city and has bigger scale. Thousands of a marathon runners rush in Chinese civilization birthplace through the Yellow River basin, and appreciate ancient Greek Olympic spirit. That is the perfect combination of the five thousands of splendid civilization and modern sports competition, and can reappear marathon historical origin of events.The study investigated the actual status of the two urban development from holding China ZhengKai international Marathon Game by literature data method, questionnaire survey method, field observation, interview, system method, the logical method, mathematical statistics.The results of the study showed that holding marathon is an opportunity for the development of Zhengzhon and Kaifeng. It not only promoted the development of urban economy, but also promoted the political and cultural development and exchanges. Holding marathon has strong resources integrated function. For the host city, Marathon Game first is a piece of calling card. ZhengKai international Marathon Game introduced zhongyuan metropolis of soil amorous feelings to the nation and even the world after zhengzhou-kaifeng integrated, and show the development of the city and the citizen's style; and expand the city reputation and influence, improving the city's tastes, and enhancing the public's environmental protection consciousness.Meanwhile because of hosting the marathon ,the city attract capital, and bring the consumption growth of the tourism, service, catering and transport sectors of the consumption growth. Undoubtedly, multiplier effect of investment and consumption, injected nutrition and power for the city prosperity and development, and optimized of the city's industrial structure, promoting the third industry development. holding games promoted the city's rapid economic growth, and expanded the consumption demanding ,and provided employment, and improved the city economy of intangible assets, expanding urban development space. Also it strengthened the citizen's sports consciousness, and promoted the urban cultural attractions and radiation, And enriched the citizen's cultural life and improved the citizen civilized quality; and strengthened the world's outstanding culture spreading and communication, and promoted the public participation in sports exercise of passion, and increased citizens'sense of pride, and enhanced citizens of national self-confidence and patriotism.ZhengKai international Marathon Game is a kind of modern urban culture, is the organic integration of sports and the city, is a communication platform between Henan and world, and has played an important role in political, economic and cultural development of Zhengzhou and Kaifeng . ZhengKai international Marathon Game is a festival for Zhengzhou and Kaifeng two cities, and is common cause for all participants, also becomes bridge and ink among all participats mutual cooperation and exchanges. Participating in the common cause is not only helpful to promote the harmonious development of city, and thus enhance the citizens'identity and master consciousness, strengthening the whole city of cohesion. And It will play a very important role in enhancing our country's long run level.