Research On The Exclusive Reporting Of Sports News In Online Media

As In October 2014,the State Council officially promulgated the "Several Opinions of the State Council on Accelerating the Development of Sports Industry to Promote Sports Consumption",clearly stating that the total output value of the sports industry should reach 500 million yuan in2025.In this context,major capitals have poured into the sports industry,and sports news has also shown a fierce competition.The exclusive reporting of sports news in online media is generated in this competitive context.I will take this phenomenon as the research object,taking Netease Sports and Tencent Sports as the survey object,through the case analysis method,content analysis method,literature data method and qualitative research method,the background,development status and communication structure of this phenomenon.Detailed analysis and analysis of features and forms of communication.The research is mainly divided into two parts: First,the research questions are clear and paved.From the development and classification of the exclusive news,this paper clearly points out that the object to be studied in this paper is the non-event exclusive sports news report during the online media period.Then it sorts out the development history and characteristics of sports news,which leads to the phenomenon that sports news has appeared in online media under the relevant conditions of today's fierce competition and the maturity of the media.Secondly,according to the specific case analysis,the background environment,development status,communication structure and communication form of the exclusive coverage of sports news in the online media are analyzed.According to this series of studies,the problems in the development process of the phenomenon are pointed out.Future development strategy.The research shows that the institutional background of this phenomenon in the process of communication includes both the state's policy support for sports journalism and its restrictive component of online media interview rights.As the media background of this phenomenon-the network media,its own advantages and disadvantages also play a vital role in the development of this phenomenon;as an important background of news activities,the communicator in the formation of this phenomenon and In the process of development,it not only exerts its subjective initiative,but also hinders the development of this phenomenon in some aspects.In this context,the development of exclusive coverage of sports news in online media has mainly formed the status quo "still in the embryonic period,relying on large-scale events,obvious star effect,and low transparency";The communication structure in the exclusive coverage of sports news in online media has different characteristics from other news in terms of communicators,communication content,communication channels and audiences,and communication effects.This paper also analyzes and studies specific features.Thus,it is concluded that there are some problems in the exclusive coverage of sports news in online media,such as the imbalance of news reports,the subjective tendency of communicators,and the lack of propaganda of this phenomenon by relevant media.