| Olympic Games every four years is watched sporting event in the world,has been closely watched people around the world.Its influence far beyond the scope of sports on aspects of today's world political,economic and media had a significant impact,and online media as a global information age,a fast and effective communications tool,its time-sensitive news,information selection active and interactive participation and strong features,plays an important role in reporting the Olympic tournament.China's online media has made great progress in recent sessions of the Olympic coverage,but there are some differences with the foreign media network.This article mainly uses Tencent and Yahoo's Rio news reports as the object of study,using the method of literature,case analysis and comparative analysis from the number of news reports,content concerns,genre,website design and controversial events reports and other aspects of analyzing and discussing,draw the following conclusions:1.Rio Olympic news reports,Tencent's original news and news volume has exceeded the Yahoo network,reported in the breadth of the controversial events and the concentration of reports compared to Yahoo also has some advantages.But in the news relay volume and Yahoo network compared to a certain gap.In the original news content quality,compared with Yahoo there is a certain room for improvement.2.Tencent network navigation area and video area and other columns on the more diversified,Yahoo is more focused on the event itself,from the professional point of view of the Olympic events reported.3.In the event of controversial reports,Tencent network attention to the results of the report,in the comments easily mixed with personal feelings,and to raise the level of national politics,talk about the impact of the incident.The Yahoo network reporter will be subjective choice of personal implicit in the objective reports,and guide the audience to the rational thinking of social problems.4.Tencent network and other Chinese online media news coverage of the Olympic events should strictly follow the laws of the news,to enhance the quality of the original news;to strengthen cooperation with other media efforts to improve the amount of news coverage;from the audience needs to improve network audience participation And the fun of news reports.And put forward the following points can learn from: in the spirit of the Olympic Games,pay attention to humanistic care at the same time,can not ignore the Olympic Games itself;attention to the needs of the audience;to improve the quality of original news at the same time,to strengthen cooperation with other media,the amount. |
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