A Survey On Present Situation And Corresponding Strategies Of Sports Tourism In Dali

Sports tourism refers to a social,economic and cultural phenomenon derived from the interaction of different people in special places.Sports tourism refers to the use of leisure,leisure time to leave the amateur used to live on their own,to another place by viewing or directly involved in all kinds of sports,such as rafting,horseback riding,camping,fishing,exploration,mountaineering,golf,rock climbing and other activities and sports venues to watch the game,to achieve physical and mental health as a new type of the purpose of tourism activities.The National Tourism Administration and the General Administration of sports put forward the promotion of the integration of tourism and sports.The development program of sports tourism is compiled and a number of influential sports tourism destinations have been built.In response to the call,the development of sports tourism in Dali must be achieved.Dali not only has a richly endowed by nature of natural tourism resources,it has unique colorful and rich connotation of the White customs and traditional ethnic sports,therefore,known as the "Pearl of the plateau",because of a historical and cultural environment is so rich and colorful,tens of thousands of visitors are attracted,come in a throng.Dali unique ethnic minority culture,geographical environment and arranged in a crisscross pattern of the famous mountain,created the magnificent magnificent,the style of a variety of conditions in different poses and with different expressions of nature,is an ideal resource development,the unique characteristics of Dali sports tourism.The present situation of sports tourism in Dali and its influencing factors are studied in this paper.And by using the method of literature,questionnaire,expert interviews,field survey method,mathematical statistics and analysis by SWOT method,respectively,from the four aspects of advantages and disadvantages,opportunities and challenges faced by the analysis of the existing problems,and on the basis of the current research status in China and abroad on Sports Tourism.Last,through the investigation and analysis of status of Dali sports tourism,and putsforward the corresponding countermeasures,aiming at the problem of summarizing the conclusions and recommendations,provide reliable theoretical support and the mode of development to give reference for the development of sports tourism industry in other areas of China.Through the investigation,draw the conclusion:(1)the state of Dali to participate in sports tourism tourists participating in sports tourism groups involved in the occupation and more men than women with young;(2)the development of sports tourism in Dali,some industry competition advantage is ready to travel;(3)the state of Dali sports tourism the disadvantage is that the concept of sports tourism has not been accepted.The staff shortage,and sports tourism products overall brand effect is not strong,do not form a single industry development;(4)the development of sports tourism in Dali,the opportunity is the entertainment era and the country for tourism and sports industry has paid more attention and the support of local policies;(5)Dali sports tourism development challenge is the government,the ecological environment and the surrounding areas and the sports tourism market coordinated development relations;(6)the state of Dali.Sports tourism projects are too scattered,not conducive to the spot line connection and unified management;(7)the development of sports tourism in Dali sports tourism products to the public to participate in the project;(8)regulations,the government management system and related policies need to be improved;(9)the state of Dali sports tourism resources are rich but not developed by full.Combination of sports tourism resources in Dali Prefecture of the status quo and the findings of this research are analyzed,countermeasures are put forward:(1)to change the concept,establish and perfect the government propaganda of sports tourism promotion work system;(2)to co-ordinate the integration of sports tourism resources,develop sustainable development of sports tourism planning;(3)industry update concept of reorganization of industrial links;(4)the depth of excavation of sports tourism resources,rational development of sports tourism products,prominent geographical features,creating the brand;(5)strengthen the construction of multichannel promotion of sports tourism resources infrastructure,security facilities;(6)the development of Dali folk tourism,tourism and cultural heritage of Dali(;7)management personnel training,improve staff quality;(8)strengthen the linkage strategy,the construction of reciprocal sports tourism economic circle;(9)establish The whole Dali State Sports Tourism Investment and financing mechanism.