| The rapid development of sports tourism in China has become a new growth point in the national economy,with good economic and social benefits.At the same time,while vigorously developing sports tourism resources,there are many problems,such as blindness of development,homogeneity of products and simplification of content.Traditional ethnic sports resources,as the superior resources in minority areas,have profound cultural connotations and local characteristics.Only by making full use of local ethnic sports resources can minority areas enhance the competitiveness of sports tourism.The sports tourism industry around Erhai Lake in Dali is also faced with the problems of single tourism content and convergence of tourism products.The unique traditional sports resources of Bai nationality can be taken as a breakthrough point in the development of sports tourism.On the basis of investigating and analyzing the current situation of traditional sports tourism resources of Bai nationality,it can be rationally exploited in order to construct a pluralistic sports tourism structure,enrich sports tourism products and increase sports tourism products.Strengthen the core competitiveness of sports tourism and promote the development of sports tourism.This research adopts the methods of documentation,questionnaire,field investigation and interview and uses SWOT analysis to analyze the strengths,weaknesses,opportunities and threats of Bai traditional sports tourism resources in Erhai area around Dali,and draws the following conclusions:1.The Bai traditional sports tourism resources in Erhai area around Dali are mainly dominated by the Bai traditional sports such as king's whip,horse racing,Bai dance,dragon boat racing,dragon-lion dance,torch jumping,etc.The Bai traditional sports are mainly carried by the Bai festivals such as March Street Festival,Around Three Souls Festival,Benzhu Festival,Torch Festival,Shuahai Game,Zaiyang Party,Tianjia Game and so on.2.The local Bai traditional sports tourism resources have the strengths of rich resources,natural endowment,splendid culture and strong urban attraction.They have the following opportunities: the support of the government,tourists have a strong interest in Bai traditional sports and Bai festivals,and have a high degree of to participate.3.The traditional sports tourism resources of Bai nationality are not fully utilized,lack of professionals,insufficient propaganda,and the tourism infrastructure is difficult to meet the demand in the peak period of tourism.In addition,it also faces the threats of fierce regional competition,low awareness of Bai sports culture and imbalance of local ecological environment.In view of the above conclusions,the following suggestions are put forward:1.Following the principles of the development of national resources,which include the combination of traditional sports resources with natural resources and social resources,the combination of ornamental and participatory,the combination of profitability and protection,the combination of the protection of original ecology and the introduction of modernization.2.Priority should be given to creating "March Street Festival","Around Three Souls Festival" and "Torch Festival" as Bai's traditional sports tourism brands,and vigorously promoting them through network,film and television,celebrities as the main means of propaganda.3.Perfect the construction of tourist facilities,increasing the tourist distribution centers,organizing self-inspection and standard-setting activities in tourist attractions,equip environmental protection mobile toilets,temporary parking lots and other related facilities,maintain ecological balance,protect the ecological environment of Cangshan Mountains and Erhai Lake,and take the road of sustainable development.4.Training and introducing professionals related to sports tourism and national resources development,and training talents of Bai traditional sports skills.5.Integrate Bai traditional sports into tourist attractions and develop them in conjunction with Bai festivals. |
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