Research On The Integration And Development Of Traditional Sports And Tourism Of Ethnic Minorities In Nujiang Prefecture

Nujiang Prefecture is rich in tourism resources and rich in traditional sports culture of ethnic minorities.In the huge competition of tourism industry in modern society,relying on the rich sports resources of ethnic minorities,it is necessary to develop a new industrial integration form of the integration of traditional sports and tourism in Nujiang Prefecture.For Nujiang Prefecture to enhance the position of tourism pillar industry,inherit and protect traditional sports culture of ethnic minorities,and promote Nujiang,The sustainable development of state economy is of great significance.This paper takes the integration development of traditional sports and tourism of ethnic minorities in Nujiang Prefecture as the research object,and studies and puts forward the macro and micro models of the integration development of traditional sports and tourism of ethnic minorities in Nujiang Prefecture by using the methods of literature,expert interview,questionnaire,data statistics and logical analysis.The main contents of this paper are as follows:(1)the characteristics and functions of the traditional sports of ethnic minorities in Nujiang Prefecture,and the motivation analysis of the integration development with tourism;(2)the status of the integration development of the traditional sports of ethnic minorities and tourism in Nujiang Prefecture,the satisfaction of tourists for the integration development,and the willingness to recommend revisiting;(3)the traditional sports of ethnic minorities and tourism in Nujiang Prefecture This paper summarizes the existing problems of the integration development,and constructs the integration development mode according to the research;(4)puts forward the countermeasures and conclusions of the integration development of traditional sports and tourism of ethnic minorities in Nujiang Prefecture,and puts forward corresponding suggestions according to the existing problems.Conclusion: Nujiang Prefecture is rich in natural tourism resources and national traditional sports cultural resources,and has the congenital conditions for the development of national traditional sports tourism;the main settlements ofNujiang Prefecture are distributed along the coast of Nujiang River,the national traditional sports resources are too scattered,the amount of investment is large,and the development and construction cycle is long;the traditional sports tourism of Nujiang Prefecture is still in the initial stage of development,development The mode and planning are not complete;Nujiang Prefecture mainly relies on tourism industry to develop local economy,and has the necessary conditions to promote the integrated development mode of national traditional sports tourism and poverty alleviation;the development of national traditional sports tourism in Nujiang Prefecture urgently needs a large number of professional and compound talents;the tourism brand construction of Nujiang Prefecture lags behind and lacks innovation;the diversified channels of national traditional sports tourism in Nujiang Prefecture The government of Nujiang Prefecture should set up the corresponding national sports tourism management organization to coordinate and deal with the problems encountered in the integration of traditional sports and tourism.It is suggested to strengthen the development of the traditional sports cultural resources of ethnic minorities in Nujiang Autonomous Prefecture,preserve their original ecological elements,create a good atmosphere for their protection and inheritance;strengthen the construction of infrastructure services in Nujiang Prefecture to meet the needs of tourists;increase the training of minority traditional sports professionals,and establish a complete national sports cultural inheritance mechanism,Efforts should be made to cultivate talents for comprehensive service of ethnic traditional sports tourism;comprehensive utilization of traditional media,modern network,social networking platform,state and county tourism official website,official wechat public platform,tourism fair and other channels should be made to strengthen the publicity and public opinion guidance of Ethnic Traditional Sports Tourism in Nujiang Autonomous Prefecture;relying on rich ethnic sports cultural resources,building local characteristics National sports tourism brand,open ideas,innovation and creation of more national sports tourism products that meet the needs of tourists;innovative development mode,combined with the characteristics of local national sports culture,to make a scientific,long-term and sustainable tourism development plan for national sports tourism.