Research On The Regulation Of University Media Convergence In The Era Of All Media

All media has been inseparable from people's social life.In the era of all media,continuous improvement and improvement of campus media management requires constant innovation.Seriously study the new situation and new problems faced by the development of campus media integration in colleges and universities,attach importance to the in-depth application of media integration development in college campus media management,and improve the combat effectiveness of college media.Let college campus media become the outstanding learning and education platform for colleges and universities to carry out the basic task of Lideshuren,party building,strengthening ideal and faith education,inheriting the socialist culture with Chinese characteristics,and cultivating and implementing the core values of socialism.In the context of global informatization,In the media convergence and development of profound and significant changes in the media field,Universities serve as the voice for the positive energy of information.A wide variety of campus promotional media positions have been presented with a gradual decline.How can colleges and universities "break the cocoon" and seek breakthroughs in this reform?The development of media convergence is an all-round innovation.It isn't to traditional media,only through simple revised pages and columns adjustment for innovation,but need to all-round expanding to new media,full introduction of the Internet technology for self improvement.So far,domestic colleges and universities have not established a management system that can adapt to the development of media integration,and the research on the integration and development of university media needs to be improved.Thus it can be seen that the traditional management mode of campus media has been unable to adapt to the requirements of new environment.Therefore,it is necessary to re-examine the environment of the new era,to find new ways to solve the new problems,and to effectively carry out the management of media integration in colleges and universities.The study focuses on the study of college media integration development path,through the questionnaire survey of three universities in south lake,comprehensive utilization of the literature analysis,induction,statistic analysis on the current situation of college media attribution analysis,find out the problem,put forward the corresponding countermeasures,finally draw the conclusion: go the way of college media integration development,traditional media have to grasp the new skill of integration development,must have new thinking and control the new carrier,using the new method.Traditional media and new media can only be deeply integrated in content,channel,platform and management,so as to promote the sustainable development of media innovation in colleges and universities through reform and innovation.