| At present,media integration in China is developing vigorously.Campus media,as an important carrier of political education,public opinion guidance,and campus cultural construction in colleges and universities,is facing many problems,such as: management needs to be strengthened,institutional mechanisms need to be improved,media integration needs to be promoted,and many other issues.How to better integrate and enhance university campus media in colleges and universities,enrich the content of campus media,expand the dissemination channels of campus media,enhance the effectiveness of campus media,and promote the sharing of resources in university cities have become a new topic that universities urgently need to solve.This article takes the campus media of the five major universities in Huaxi University Town as examples,and takes the campus newspapers,campus radio,campus television stations,campus websites,school micro-signals and other campus media as the research scope to analyze the basic status and to explore some basic ideas and major measures for integrated development of campus media operations in five colleges and universities in Huaxi University Town.This article is divided into six parts :In the first part,through the analysis of the current research situation at home and abroad and the analysis of the research background,the author raises some questions: after the media integration has risen to the national level,how can college campus media keep up with the times? How to integrate industry and school to improve development? Based on this,it proposes the research purpose,research content,research value and innovation points of the integration and development of college campus media at the present stage.At the same time,it elaborates the related concepts such as media integration,campus media,integration and development,as well as research hypotheses,research ideas and methods.In the second part,the paper systematically analyzes the types and quantity of campus media,the content and effects of communication,organization and management of five universities,and analyzes the current status of media operations and the status of media integration in five university campuses in Huaxi University Town.In the third part,it points out the favorable conditions and unfavorable factors for the integration and development of five campus media in the context of media integration.Its favorable factors include stable audience,similar demographic characteristics and uniform demand,availability of communication channels and platforms,proximity to geographical location,convenience for media integration,and technical support for the development of big data;the unfavorable factors include: the dissemination effect is mainly based on one-way dissemination,and the campus media are operating on their own,lacking the initiative of integration and development,unreasonable institutional setup,imperfect media facilities,backward management mechanism,weak editing power,and low motivation.The sources of funding are single and insufficient,and the possibility and inevitability of its integration and development are discussed.In the fourth and fifth sections,the main measures and the security system for the integration and development of campus media in five universities and colleges in Huaxi University Town were demonstrated.This dissertation focuses on the goal of integration and development,and clearly puts forward the path of integrated development of campus-based media and development of inter-school integration of university-based media resources.And from the aspects of the decision-making mechanism,talent team,funding sources,facilities technology,operation management system and other aspects to explore its security system,and provide decision-making reference for the integration of the campus media of the five major universities in Huaxi University Town. |
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