Research On The Present Situation And Development Of University Campus Media

The university campus media include campus newspaper、campus radio、 campus television station、the campus network、student newspapers、new media、 poster、DM and so on, which are primarily for the teachers and students in universities. They are the major positions of public opinion and image of school and the important bridge of communication between school and teacher-student. It has the guidance of public opinion、information transmission、cultural diffusion、 education and other functions. Campus media makes an important part of China’s media. As a tool of communication, like traditional media, it’s material form evolves as technology develops. The material form of media has always been in the process of evolution. The changes become more apparent in the Network Times supported by digital technology and information technology. With the rapid development of media technology, how to improve the influence of the campus media, so that it can better play its due role is the current problems, that campus media practitioners and media scholars should joint study.Through the investigation of the University Campus media of Chengdu Chongqing area, from the campus media management、team building、 communication content、media brand activities、new media applications、campus media development、this paper systematically reviews the development status of the university campus media from this area, sums up the characteristics and problems of the campus media. Based on the development status of university campus media it has made its exploratory study, and put forward suggestions and countermeasures to the of development of campus media. In order to better play the role of campus media, the managers and practitioners of the university campus media should innovate the management concept、improve the management mechanism. From the aspects of how to strengthen the integration of resources of the campus media、establish professional media team、attach importance to brand building of media、try commercial exploration、optimize the media practice platform for The students, this paper puts forward some ideas and suggestions on the future development of the campus media. Hoping to give a hand to the managers of campus media、persons in charge、and relevant researchers, and also the future development of the campus media.