Research On The Influencing Factors Of Entrepreneurial Intention Of Female College Students Under The Background Of Mass Entrepreneurship And Innovation

Female entrepreneurship is the trend of The Times to expand employment.Female college students are one of the most promising groups.Entrepreneurial intention of female college students is the best predictor of their entrepreneurial behavior,the study of female college students entrepreneurial intention influencing factors for female college students to understand the possibility of entrepreneurship,to promote female college students to implement entrepreneurship has a positive meaning.Through reviewing and combing a large number of literatures,this paper summarizes the five factors that influence the entrepreneurial intention of female college students,and forms the research model of this paper.From the female college students' personal background,personal achievements need characteristics,gender role attitudes,entrepreneurial environment and entrepreneurial self-efficacy in five aspects,respectively and entrepreneurial intention to establish a research hypothesis,and verify one by one.Based on the four universities in henan province of 563 female college students in school as investigation object,through the online questionnaire to collect data,using SPSS21.0 statistical software for survey data for analysis of variance,correlation analysis and regression analysis,to verify the proposed related assumptions.The results show that the overall entrepreneurial intention of female college students under the background of "mass entrepreneurship and innovation" is at a moderate level.The entrepreneurial intention of female college students is characterized by strong entrepreneurial idea,high choice tendency,weak action intention and lack of entrepreneurial confidence.There are significant differences in entrepreneurial intention among female college students with different background factors;The entrepreneurial intention of female college students in art and economic management is significantly higher than that of other majors.College students and undergraduates are more entrepreneurial than master students and doctoral students.The entrepreneurial experience of family members can significantly influence the entrepreneurial intention of female college students.Work experience and entrepreneurship education significantly influence the entrepreneurial intention of female college students;The influence of family life area on the entrepreneurial intention of female college students is no different;The individual achievement needs the characteristic and the female college student entrepreneurial intention low degree positive correlation,can significantly influence the entrepreneurial intention;The gender role attitude is positively correlated with the low degree of entrepreneurial intention of female college students,which can significantly influence their entrepreneurial intention.Entrepreneurship environment factors significantly affect entrepreneurial intention of female college students,the colleges and universities entrepreneurship environment,social entrepreneurship environment positively related to the female college students entrepreneurial intention are low,family female college students to entrepreneurship and entrepreneurial intention moderate positive correlation;The entrepreneurial self-efficacy significantly influences the entrepreneurial intention of female college students.Among them,the innovation efficiency,management efficiency and relationship coordination efficiency are positively correlated with female college students' entrepreneurial intention.In this paper,on the basis of empirical research,from the perspective of social gender,on the basis of the theory of social capital,under the background of the "mass entrepreurship and innovation" social capital from the female college students to cultivate their own social capital subject consciousness,the transformation of the mode of traditional family education,optimize the environment of university entrepreneurship education system and optimization of social entrepreneurship four aspects to enhance female college students entrepreneurial intention,feasibility proposals to promote the female college students' entrepreneurial activities.