Study On The Problems Of College Students' Entrepreneurship Under The Background Of The "Mass Entrepreneurship And Innovation"

With the pressure on employment of college graduates is increasing and quietly type economic development and entrepreneurship, entrepreneurial talents in Colleges and universities also more and more attention by the whole society's attention, "Mass entrepreneurship and innovation" idea is put forward at the same time, also ignited a the enthusiasm of the students start their own business. Since the sixteen, the party and the government will gradually cultivate the spirit of innovation, encourage and guide the university students to the new height of the national development strategy.Report of the Seventeenth Party Congress clearly put forward "to promote entrepreneurship to employment policy. In the 18 big reports once again raised the" guide workers to change their concept of employment, to encourage multi-channel and multi form of employment, promote entrepreneurship and employment, in order to do a good job of college graduates to focus on the youth employment. Encourage students to entrepreneurship is not only ease the pressure on employment policy response, but also to promote our country to entrepreneurial economy and promote sound and rapid economic and social development of a long-term solution. In the "Mass entrepreneurship andinnovation" enthusiasm under the background, the study of College Students' entrepreneurship to promote the development of entrepreneurship education,promote the cultivation of entrepreneurial talents, to speed up the construction of innovative country are of great significance to the. Therefore,this paper studies and explores the theoretical basis, entrepreneurial status and entrepreneurial environment of college students in China.First of all, this paper, on the basis of understanding and inheritance of predecessors, clarifies the research background, research purpose and significance, and reviews the literature review at home and abroad, summarizes the research ideas and research methods. And the basic theoretical concepts related to entrepreneurship are studied. Through the collation of literature,the definition of entrepreneurship, entrepreneurship, entrepreneurship,entrepreneurship education and other concepts.Secondly, this paper sorts out the status quo of College Students' Entrepreneurship in China. Analysis of China's entrepreneurial development experience, summed up the advantages and disadvantages of college students,the current situation of College Students' entrepreneurship,entrepreneurship education development status, college students' entrepreneurial preferential policies.Again, this article introduces the current situation of foreign university students to start a business. Through studying in the United States mainly foreign mode to support entrepreneurship of college students,summarizes the importance of entrepreneurship education in Colleges and universities, the government encourages the students to their own businesses successful experience, by comparison, it is found that China's current lack of, in combination with the situation of our country to promote college students' creative industry and to provide reference opinions.Finally, this paper explores the problems and causes of College Students' Entrepreneurship in China and puts forward the corresponding countermeasures.Through the analysis of students' awareness of entrepreneurship and other internal factors and factors affecting the entrepreneurship of college students family environment, the external environment and social environment,put in the "Mass entrepreneurship and innovation" background to create a good business environment, build perfect university entrepreneurship education system and expand the entrepreneurial team of teachers, improve the government's guidance and support system, establish and perfect the relevant countermeasures of College Students' entrepreneurial support the system for college students' entrepreneurship, fuel, and take Shandong province Weifang city as an example, a detailed list of the Weifang municipal government to encourage students to entrepreneurship and entrepreneurial university,founded by college students entrepreneurship incubation center, reduce the access threshold, simplifying the relevant formalities and a series of specific policy.