Study On Application Of Modern Illustration Art In Packaging Design Of Hainan Tourist Commodities

With the development of The Times and the progress of the society,people no longer only pursue material satisfaction,but pay more attention to the richness of the spiritual world.Through tourism,they can release the pressure from body and mind,experience the local conditions and customs of the tourism destinations and appreciate the beautiful scenery.In order to retain the good memories of tourism,can take away the local tourism goods,and there is a complementary relationship between packaging design and tourism goods,good packaging design can promote people's buying behavior.Through investigation and analysis,it is found that Hainan's tourism commodity packaging design is still in its infancy,which needs more theoretical support,and the research on tourism commodity packaging design needs to be further deepened.In order to stand out from the rest,tourism commodities in Hainan need to take advantage of the advantages of modern illustration art in conveying emotions and information.Modern illustration art has the most intuitive form of visual expression,which can quickly and vividly convey the information of tourist attractions,establish emotional resonance with tourists,and optimize the design of Hainan tourism commodities.By comparing the research development of artwork and characteristics,at the same time,in view of the situation of Hainan tourism commodity packaging design,in-depth analysis of various kinds of tourism commodity packaging design,the application of modern illustration art through the case study analysis the artistic features of the modern illustration,and Hainan tourism commodity packaging design of modern artwork is the embodiment of regional culture,the expression of human-based service,increase the artistic quality of goods and collection value.It is pointed out that modern illustration art in Hainan tourism commodity packaging design should follow the principles of regionalism,uniqueness and emotional appeal.It aims to help the development and optimization of Hainan tourism commodity packaging design.