Research On The Narrative Construction And Expression Of Tourism Theme Illustration Design

In the era of visual culture,graphic,digital and narrative illustration design has gradually become the main way to promote tourism culture.The advantages of narrative theory can play an important role in guiding the design of tourism illustration.By using the theoretical mode and strategy of narratology and combining the language elements of visual illustration design to reflect its narrative function,we can explore the possibility of the integration of illustration design and narrative theory.From the perspective of narratology,this paper explores the narrative construction and expression of tourism illustration design by integrating basic theoretical analysis,interdisciplinary research and logical argumentation.First of all,define the research object,scope and related theoretical research,combined with design cases at home and abroad,from the narrative language,composition form,clue mining and context construction and other aspects to analyze the narrative theory in the form of illustration design,and give a detailed description of the narrative performance and development trend of tourism illustration design.Secondly,this paper studies the narrative construction strategy of tourism illustration design,starting with the process of narrative theme selection,visual rhetoric method,narrative plot setting and visual expression form,and summarizes the form expression principles of tourism illustration design.Finally,the diversity strategies of visual experience and narrative performance are discussed,and the feasibility and applicability of this study are further demonstrated by combining the summary of narrative strategies in the early stage with design practice and application operation.This paper combines tourism culture with illustration design,explores an effective path for the visual construction and promotion of urban tourism image,realizes the frontier promotion innovation of visual translation means,and provides theoretical and methodological reference for the narrative construction and expression of tourism illustration design.