Research On The Application Of Interesting Illustration In Tourism Propaganda Design

With the remarkable improvement of people's living standards and the improvement of holiday policies,tourism has become the primary choice for people to relax during holidays.Governments at all levels have gradually paid attention to the city's tourism propaganda design.Interesting illustrations are distinguished by their vivid colors,vivid images and novelties.Creative and humorous expressions are favored by people.At present,China's tourism propaganda and design are not satisfactory,and the level of design varies greatly,which not only gives people a tedious feeling,but also weakens the regional characteristics of the city,especially in the area of excavation and refining of regional culture.Therefore,this topic combines domestic and international tourism propaganda design cases to explore design methods and principles that have regional characteristics and meet the aesthetic taste of the public.In the form of interesting illustrations,tourism propaganda design highlights regional features,highlights urban style,and presents unique features.Visual effects,thereby promoting the development of urban culture and improving tourism competition.First of all,this article defines the related concepts of interesting illustrations and tourism promotion design.Through the analysis of the status quo of domestic and foreign tourism promotion design,we understand the needs of tourist groups,summarize the problems in China's tourism promotion design,and elaborate on the interesting illustrations.The artistic value,commercial value and functional value of tourism propaganda and design.Secondly,in-depth study of the interesting illustrations in the elements of the propaganda and design of tourism propaganda and the carrier of propagation.Third,based on the above theoretical research,case analysis,and content induction,the artistic expressions,design methods and design principles of interesting illustrations in tourism promotion design are summarized.Finally,the author uses the above theoretical results to guide Tangshan's “fun and fun” illustration design practice.Through a comprehensive investigation and analysis of the Tangshan tourism market and the audience,summed up the elements of Tangshan regional characteristics,and carry out elemental refinement and interesting illustrationdesign,Applied interesting illustrations to Tangshan tourism promotion design,and further supported the design theory through design practice.The use of interesting illustrations in tourism promotion design can enhance the sense of identity of the urban culture of tourists,enhance the affinity of tourism promotion design,promote the dissemination of Tangshan characteristic culture and economic development,and provide new ideas for future tourism propaganda and design of the city.