Research On Hainan Eco-cultural Tourism Development

Hainan is rich in ecological resources widely distributed around the island,so eco-cultural tourism is a huge potential for tourism development.At present,besides the highly successful cases such as the Hainan Yanoda Rainforest Cultural Tourism Zone,other tourism zones with ecological cultures such as Bamen Wan have not met the expectations of tourism development.The development of eco-cultural tourism is not only an important way to realize "global tourism",but also a powerful driving force for building a beautiful new Hainan.It is also the important means for Hainan International Trade Zone.The paper takes the development of mangrove ecological culture tourism in Bamen Bay as the main research object.Investigate and analysis of the development of mangrove ecological culture tourism in Bamen Bay by investigation,interviews,literature review,SWOT analysis and the theory of sustainable development,tourism economic theory,ecological beauty theory.And explore the characteristics of Hainan's eco-cultural tourism development and provide suggestions for development of Hainan eco-cultural tourism.In this paper,firstly summarized the relevant concepts,definitions,and research methods of eco-cultural tourism by combing the relevant literatures.Second,investigate and analysis of the development of mangrove ecological culture tourism in Bamen Bay.The first part is a case study on the development of the Bamen Bay mangrove greenway in Wenchang as the Bamen Bay mangrove eco-cultural tourism development.Makes an investigation on the general situation,resources,background,planning and current situation of Wenchang Bamen Wan Plank Road.Analyzes the reasons for the unsuccessful development of Wenchang Bamen Wan Plank Road,pointed out that the development of Wenchang Bamen Wan Plank Road has serious problems such as seriousecological damage,insufficient capital investment,lack of beauty and insufficient cultural connotation.The second part is the analysis of the development of mangrove ecological culture tourism in Bamen Bay by SWOT analysis.The third part is based on the research and analysis,suggestions for improving the competitiveness of scenic spots,building large tourist circles,enhancing cultural connotation,strengthening the development of therapeutic tourism products,and launching special competitions were proposed for the development of the development of mangrove ecological culture tourism in Bamen Bay.Furthermore,explored the development of Hainan eco-cultural tourism,pointed out that Hainan's eco-cultural tourism development has problems such as insufficient propaganda,lack of talents,lack of core competitiveness,and insufficient government support.In order to solve the existing problems,suggestions for changing the traditional development concept,cultivating professional talents,and improving the service quality of scenic spots to promote the development of Hainan's eco-cultural tourism were put forward.Although there are many problems in the development of Hainan eco-cultural tourism,in general,opportunities and challenges are peers,and the development potential is huge.