Design And Planning Practice Of Tourism Commodity Packaging Based On Folklore

With the continuous improvement of people's living standards,traveling outside is more and more popular with people,and it is necessary to buy tourism goods in the course of travel.At this time,it is required not only to meet the psychological needs of tourists,but also to play a propaganda role to the tourist destination.The uncharacteristic package of tourist goods has been abandoned by consumers.Therefore,it is necessary to study the packaging design of tourism commodities,and form a general pattern of tourism commodity packaging with regional characteristics.Located in Jingzhou,Hunan Province,Di Sun Miao Zhai is one of the HuaMiao nationality inhabited areas in our country.The cultural monuments are preserved as a whole and the folk customs are well inherited.In addition to the Miao songs which are hailed as "the original ecological multi-vocal part of folk music living fossils",Also has the local characteristic drum building,the ceiling building and so on,has the rich tourism resources,the tourism industry develops rapidly.But through on-the-spot investigation,it is found that there are many problems such as poor packaging quality,weak brand consciousness and lack of cultural connotation in the packaging design of tourist commodities in Di Sun Miao Zhai,which lead to the unsatisfactory sales of tourist commodities in Di Sun Miao Zhai.In view of the problems existing in tourism commodity packaging,this paper discusses in detail the packaging design of local Di Sun Miao Zhai village folk custom tourism commodity and its folk custom and culture by sorting out the folk customs and tourism commodity types of Di Sun Miao Zhai.Based on the analysis of the existing packaging design of touristcommodities,this paper expounds the packaging design strategies of folk customs tourism commodities in Di Sun Miao Zhai,and puts forward targeted strategic plans to carry forward the heritage and development of the characteristic culture,and puts forward the close relationship between the regional nature and the existing tourism commodity packaging design.With the combination of regional cultural design elements and modern packaging design concept,it is necessary to set up a brand image of regional culture,characteristic packaging and so on.This paper discusses the innovative method of packaging design of tourism commodities with characteristics of Di Sun Miao Zhai under folk customs,and takes its national culture and national characteristics as its design strategy,and aims at the representative series of tourist commodities of Yang mei series with Di Sun Miao Zhai.Song CD packaging and tea packaging design,through a small part to see the whole,thus pointing out the way of tourism commodity design of Di Sun Miao Zhai.The purpose of this paper is to make an effort to improve the packaging and design of bDi Sun Miao Zhai tourism commodities and to add its artistic value,and then to improve the market competitiveness of Di Sun Miao Zhai tourism commodities,and to promote the development of the tourism industry of Di Sun Miao Zhai.