Research On The Development Path Of Integrating The Torch Festival Of Shilin Into Tourism

The deep integration of cultural tourism is the hotspot of economic ethnology research.Cultural tourism integration includes the integration of cultural matters and cultural commodities into tourism,the integration of cultural matters and tourism behaviors,as well as the integration of cultural industries and tourism industries.This paper focused on the integration of Shilin Torch Festival as a cultural event and cultural goods into tourism,so as to give Shilin Tourism with more rich cultural connotation and spiritual value.How to integrate Shilin Torch Festival into tourism is a realistic problem to be solved urgently for the development of Shilin culture and economy.As an important carrier of national culture,the Shilin Torch Festival contains rich traditional culture and diverse customs,as well as cultural resources for cultural tourism integration.Shilin tourism,which mainly focuses on natural tourism,is in urgent need of transformation and upgrading,and the deep integration of cultural tourism has become a driving force to improve the quality and efficiency of Shilin tourism.As a social and cultural event,the torch festival has prescribed festival links:dressing up for flower streets,family dinner,bullfighting and wrestling,singing and dancing,shouting soul,torch lights the field,fire worshipping and others.These festival contents in the Shilin Torch Festival are reflected in sacrificial culture,traditional diet,ethnic sports,ethnic songs and dances and other cultural matters.The torch festival,as a cultural tourism commodity,refers to public cultural products related fire worshipping ceremony,exhibition and competition products related to bullfighting and wrestling,singing and dancing products related to opening ceremony and theme party,cultural experience products and cultural consumer goods related to torch festival carnival.The integration of Shilin Torch Festival into the tourism industry reflects the characteristics of the festival participants from single to multiple,the cultural inheritance and production from endogenous to exogenous,the festival carrier from cultural habitus to cultural products,and the festival function from national identity to comprehensive value.Shilin Torch Festival has been integrated into the tourism industry in the modern context of culture,market,society and other aspects.Shilin Torch Festival with the integration of diverse cultures has important cultural resource value and is the cultural capital for the integration of Shilin culture and tourism.The market of Shilin culturaltourism integration needs to be endowed with spirit and charm by festival culture.The public foundation and ethnic relations of Shilin Torch Festival are the social foundation for the integration of Shilin culture and tourism.Shilin Torch Festival should be integrated into the tourism industry in the market environment according to the law of the market,which can be promoted deeply from the aspects of consumer subjects,cultural tourism brand,industrial boundary,target value and so on.Shilin Torch Festival cultural heritage involves more participants,so as to achieve the superposition effect of the main consumers;the extensive influence of Shilin Torch Festival and the market image of Shilin tourism can be effectively tied to achieve the resonance effect of powerful combination;the industrial chain of "food,accommodation,travel,purchase and entertainment" in Shilin tourism needs to be endowed with the cultural connotation of Shilin Torch Festival to realize the linkage effect of industrial development.Through the social integration of Shilin Torch Festival,the synergy effect can be realized.The main measures taken by Shilin county government departments to promote Shilin Torch Festival's integration into tourism include: integrating cultural tourism policies and improving the incentive mechanism for the integrated development of Shilin Torch Festival and tourism;developing harmonious ethnic relations and deepening national emotions to lay the foundation of cultural tourism integration;integrating cultural events,innovating Shilin Torch Festival inheritance way,and enriching the connotation of tourism;integrating cultural and tourism resources,linking festival cultural resources,and extending festival time and space.However,the practice of Shilin Torch Festival's integration into the tourism industry is worth reflecting,and more attention should be paid to the interaction of cultural rights and interests of the festival culture "self" and "others",and the cultural identity and industrial logic of national festivals should be rationalized,and the time limit of cultural products of national festivals should be extended,and the torch festival cultural experience with the natural landscape of Shilin should be effectively connected,so as to further expand the market path,improve the government measures,and promote the efficient coordination between the market and the government,finally achieving the goal of deep integration of cultural tourism.