Study On The Problems And Countermeasures For The Implementation Of The Integration Policy Of Culture And Tourism In Shilin

In the context of the rapid development of society and economy,the integration of cultural industry and tourism industry is conducive to promoting industrial upgrading and transformation,and is also a new engine of regional economic growth.Tourism development is the largest market of culture,and culture has become the largest resource of tourism.Promote the integration of culture and tourism,relying on tourism as a carrier,so that cultural value can be more fully perceived by the public.Shilin County has integrated and coordinated the development of culture and tourism,forming an emerging modern industry that promotes industrial transformation and upgrading.It implements new development concepts in the field of cultural tourism,constantly deeps reform,further promotes structural reform in the field of cultural and tourism,promotes the development of mass tourism,innovatively launches all-region tourism,and focuses on the high-quality development of the cultural and tourism industry.We are committed to making the cultural tourism industry a new driving force for the county’s sustained economic growth.This paper takes the implementation of cultural and tourism integration policy in Shilin County as the starting point to analyze the problem.Based on in-depth investigation,theoretical analysis and data statistics,questionnaire survey and interview are carried out,and the typical case of the development of colored jade in Shilin County is used to carry out an in-depth study of the current implementation of cultural and tourism integration in Shilin County,its deficiencies,influencing factors and measures taken.Find and analyze the problems of the government in the process of policy implementation: the policy itself is not perfect,the industrial structure is unreasonable,the division of responsibilities is unclear,the lack of professional personnel;Among the execution subjects,the western coordination of various departments is insufficient,the industrial integration is not in place,and the resource advantages are not brought into play.The target group is affected by the traditional concept of low participation rate;Government support policy is not in place,cultural tourism products in the market lack of competitiveness,propaganda is not in place.On the basis of scientific and reasonable research and analysis,this paper discusses various factors that have an impact on policy implementation,and puts forward four measures,including perfecting the policy system of cultural and tourism integration,optimizing the function of the executive body,enhancing the participation of target groups,and continuously optimizing the policy implementation environment,to provide useful reference for further improving the policy of cultural and tourism integration in Shilin County.