Study On The Mode And Path Of The Integration Of Culture And Tourism Products In Yunnan

The development of industry convergence is a popular topic and trend of global economic development for the 21 st century. And it is closely related to many aspects of lots of countries all over the world, such as economy, society and life. At the end of 2009, in Opinions about speed up the development of tourism, the state council pointed out that we need to promote the intensity of fusion of the tourism with some industries such as culture, sports, agricultural. It was the first time to put tourism integration on the national strategic level. Therefore, to promote the integration of tourism and cultural industry development is becoming an important measure to increase the meaning of tourism culture, cultivate the tourist consumption hotspot. As the core content and support of integration between tourism industry and cultural industry, the exploitation of the culture tour product is becoming the main contents and development carrier of Tourism and cultural integration development.At present, the industrial convergence is an advanced issue at home and abroad. The tourism product development research on the basis of the industrial convergence is still at an initial stage. Especially, from the perspective of national culture, the researches about the integration problems of ethnic culture and tourism products are more rare. So, to study the integration problems of ethnic culture and tourism products in ethnic village has great significance for the supplement and heritage of national culture. As the most preserved Wa Ethnic village of Weng Ding in China at present, Wa Ethnic village of Weng Ding is a natural museum of Wa culture. Its cultural primitiveness, authenticity, mystery and aboriginality have brought huge development potential for Wa Ethnic village of Weng Ding culture and tourism industry under the integration of tourism product development. However, Wa Ethnic village of Weng Ding tourism has been in the initial state. Its apparent national culture resource advantage has not into full play in the tourism industry. At the same time, the function of inheriting culture and improving people’s livelihood also needs to enhance. So, under the support of national science and technology, this article selected China’s last tribe- Wa Ethnic village of Weng Ding as the research object, combined theory with facts, researched the mode and way of Wa Ethnic village of Weng Ding’s national culture and tourism products fusion. In order to find a multi-win for the inheritance of national culture and protection of ecological environment, the interests of the village resident and the economic development level of the village. It has important value for the development of Wa Ethnic village of Weng Ding’s cultural tourism.In this paper, based on a large number of literature research, combined with the analysis of Wa Ethnic village of Weng Ding’s field visit. With industrial value chain theory, industrial convergence theory, innovation theory as the theoretical basis, and empirical research, comparative research, questionnaire investigation and data analysis as the research methods, it analyzed the general type fusion mode and path of the ethnic culture and tourism products. Moreover, it regarded Wa Ethnic village of Weng Ding as the research object, and analyzed the tourism development conditions and the resources advantage of Weng Ding ethnic culture and tourism integration. Based on the analysis of Wa Ethnic village of Weng Ding’s ethnic culture and tourism present situation, problems and improvement opinions, the practical significance, combined with its reality, this paper put forward the integration mechanism of Wa Ethnic village of Weng Ding’s culture and tourism products. Finally, this article built a dual mode of ethnic culture and tourism product integration, namely "7 CTG" mode(Culture+Conservancy+Tourism+Convergence+Characteristic+Community+Compan y+ Government+Coordinate)and “Proscenium, Curtain, Background + N product " mode. Among them, " 7 CTG " mode is the premise and guarantee of Wa Ethnic village of Weng Ding’s ethnic culture and tourism product integration, and the “Proscenium, Curtain, Background + N product" mode is the concrete implementation steps. Moreover, it put forward two modes of realization and finished construction of ethnic cultural tourism products.